I think we need a rebranding to get rid of the name MAID as it not only doesn’t sound great but also has meaning that might give a different first impression to most people stumbling upon it. We should have a name analogous to Facebook or Amazon, or Google, that doesn’t have a straight meaning, just a good name to remember.
And as funny as it is, the biggest and most successful brands do not have meanings in their words - Besides the three i listed above, there’s also Coca-Cola, Microsoft, Uber, McDonalds etc etc, so are the top cryptocurrencies, so a chance of that being merely a coincidence is pretty low(maybe it’s an unknown/unconscious psychological phenomenon that we like novel sounding names). Apple is the(only) exception, although it’s a very simple word that doesn’t reflect what the company does.
Now many people have suggested to rebrand it to Safecoin and keep Safenetwork as the name, while that’s better than not doing anything, I think we can do better. Because calling it SAFE, innately makes people feel like, they’re using it to stay safe, or this network is trying to protect them from something, i mean, they are, and the network is safe and can protect them from things, but getting rid of that feeling is better. So people will view it less like Tor browser to access some dark web sites but more like the new internet. Now, I don’t have great candidates for brand new names off the top of my head just yet, but I’m thinking. Also, having a clear motto is also great, such as, (assuming we’re using Esan as the name), a very succinct name for titles would be : Esan - Decentralisation Reimagined, or Esan - Our Internet reimagined.
Also, I just thought of ESAN as it’s an acronym for “Extraordinarily secure autonomous network” But of course, the name can be an an acronym or it can just purely be a name. Like EON, Nexon etc, But either way, i think a good, succinct motto, and a good name rebranding would help marketing heaps.