What's our marketing hook? What do we do about it?

GAB planned 4 years for a flood of new users that they knew would be coming.

GAB got hacked, even the best made plans can falter on Clearnet

GAB needs a secure network for it’s multitude of users and should be planning for SAFE now

People have fled Twitter and Facebook in droves because free speech/ thought is no longer acceptable to those in power.

A lot of those users moved to GAB

If GAB was on SAFE, then that marketing cat would be truly out of the bag

There are many reasons why one established Company WOULD embrace The Safe Network and it only takes 1. Pick one, any one…I’d pick GAB

I’d pick one at a time… and I wouldn’t be targeting it’s users

This reminds me of a famous job hunting book: What Color Is Your Parachute? Determining the target employer so precisely, that once identified… to actually pester them every single day, until they give you a job.


At Friday’s Safe Chat, in the off the record part at the end, I briefly mentioned Value Modes, and the work of Chris Rose.

Rather than write another mega forum post, I figured I’d put down in video form some thoughts on why, and how, we might use some of the processes from sway campaigning in marketing the Safe Network:


A succinct, informative video from @JimCollinson here, well worth ten minutes.

Jim, thanks for this. The approach is much more accessible, or more interesting to me anyway than most marketing oriented info I’ve come across, having studied some developmental psychology for personal growth and therapy. I like the emphasis on reaching people rather than motivating or as so often it ends up, manipulating behaviour. I’ve also looked at the psychology of groups which is fascinating.

I recognise aspects of myself in all three value groups mentioned, and I think we can get hung up on the idea that people are in one group, rather than try to tackle the endless complexity of humans and communities. Every community has those who are strongly identified with core values of the community, but also many others, some growing into that, some visiting, some rebelling or waking up from that identification etc. A cult is an attempt to force everyone into one mould and as we know is its own worst enemy (and often of those around it). It’s clear that David recognises this and the value of being inclusive in the case of the Safe community despite there being some core values which tend to bind or define us as a group.

One thing you said which was for me counter intuitive is that innovators are the largest group in UK. I guess it’s about what defines each group which obviously you didn’t go into, so I’ve probably not got a good idea of what these classifications mean. Also whether the classification is exclusive or overlapping, modal, temporal, developmental etc. I’m sure there are PhD’s on this!

[I don’t want to take up your time as my interest is mainly passive, but if you feel it is worth going into further, maybe Rose’ ideas need a separate topic so feel free to reply on a new one]


Just wanted to say that the recording of meeting is great. I’m about half way through, but it’s really professional and hearing the views from everyone is compelling. Great stuff!

(edit: I now realise this is in the wrong thread… apologies! :sweat_smile:)


THE HOOK is already set, you just need to reel it in.

I dont get it, I just witnessed the biggest human migration in history…did you guys somehow miss it?

MILLIONS of people have recently fled Twitter, seeking Safety and Freedom of expression.

It’s here, it’s happened…people are acting, they are ready for SAFE and are now getting their first taste through platforms that predicted this horizon. The current status of Safety and Freedom is however tenuous, because of the underlying tech and what we know from Snowden.

For years the discussion here, has been around how do we connect folks up to the concept of SAFE. Well you dont need research, polls and strategies to achieve that anymore, it’s happened via the heavy hand of Big Tech.

People are willing, Platforms are vunerable…can you operate a rod?


Yes they killed Parler in an instant. I know. We know. Problem is we don’t have a product.

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I am completely aligned with your thinking. Again great video, more of these please.

I also didnt understand this, please explain.

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I’m gonna try and do more things in video form, in the spirit of the community marketing drive, and making things more useful for sharing. This one was a bit meta, but it all gets quicker and easier the more you do, so it’s good practice!

Ok, so I kinda condensed things somewhat for time I the video, but there are 12 Value Modes as defined by Maslow, but three main group formed of those. That’s what I was calling Innovators (Inner Directed, ID), Aspirers (Outer Directed, OD) and Traditionalists (Security/Sustenance Directed, SD). Or as it’s also described, there are 3 main motivational languages and 12 dialects within those languages.

These modes are motivate behaviour of humans in a deeper way than just opinions, or preferences, and thus if you want to communicate really clearly and directly to people, it really helps to be aware of these when deciding how to go about it, or how to frame something: because talking to someone in a language they understand, and with empathy, is by far the most effective way of communicating.

Everyone starts life motivated by Sustenance Directed needs—that’s just the way it is!—and then as those needs are met, other needs that are more Outer Directed become dominant, and are more likely to motivate behaviour, and determine that language of values, and when those are met, they become more motivated by Inner Directed etc.

So individuals move between Value Mode Groups depending on their needs, and they are influenced by others around them who may be in different modes. So it’s not a static thing for any one individual; and it’s fluid (but slow changing) at a population level.

There was a big survey in around 2008 in the UK, which had the ID, or Innovators, as the largest single group at around 40% of the population. But of course the two other groups are larger combined, and harder to connect with; and so are often the key to many big sway, or political campaigning. So perhaps that’s why it feels counter intuitive.

And of course, that just the UK. If you looked at other places, say country that has just come out of a period of conflict, or natural disaster, you’d expect a very different balance of course.


Make Anonymity Great Again


I bet there are a few of the capitol rioters that wish they’d bought that hat now. :crazy_face:


I enjoyed your video Jim.

I listened to this podcast today about - “Why do some companies become household names, while others flame out? How do certain memes go viral? And why do some social movements take off and spread, while others fizzle?”

Thought it might be useful for you Jim.


My sentiments exactly!

Please no.


Make Orwell’s 1984 fiction again. :wink:


“Data permanence” will be seen as a negative feature to many…

Why? Everyone makes mistakes. How many times did you hit “send” and wish you hadn’t?

The idea that everything you post online will be there forever, without giving you the ability and assurance that your content can be removed by you… not a selling point IMO.


It will. You’ll be able to create a new version to overwrite the old, but anyone who wants to can drill down into previous versions. Safe won’t replace the current web but will provide an alternative for those that require transparency and permanence.

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It’s certainly a debatable point. Do you consider that for those with the resources to capture everything that’s published, they do have access to this even if you delete it?

From Google to governments and other corporations, they have access to everything we put online, and if they own the platforms or can control then they can delete and change whatever they want, hide what they don’t wish to be seen, or reveal what they do, or use it in secret etc etc.

Safe levels this playing field: Secure Access For Everyone.


It seems very un-natural to me. Time changes, people change… some things are better left forgotten. I don’t see it as a selling point.

I am a relative noob here, so please take my comments with a grain of salt… I’m still learning!

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I am going to hang to the mechanics that seem baked into your Solid on Safe model. Only the people and entities that I grant access to my content have said access, and only for the time I specify.

They can - but that’s a completely different context from thinking “Oh, my friend might think I’ve badmouthed them, I’ll delete it before they see it” which will require a whole different mindset on the part of people using Safe for social media etc.