I’m gonna try and do more things in video form, in the spirit of the community marketing drive, and making things more useful for sharing. This one was a bit meta, but it all gets quicker and easier the more you do, so it’s good practice!
Ok, so I kinda condensed things somewhat for time I the video, but there are 12 Value Modes as defined by Maslow, but three main group formed of those. That’s what I was calling Innovators (Inner Directed, ID), Aspirers (Outer Directed, OD) and Traditionalists (Security/Sustenance Directed, SD). Or as it’s also described, there are 3 main motivational languages and 12 dialects within those languages.
These modes are motivate behaviour of humans in a deeper way than just opinions, or preferences, and thus if you want to communicate really clearly and directly to people, it really helps to be aware of these when deciding how to go about it, or how to frame something: because talking to someone in a language they understand, and with empathy, is by far the most effective way of communicating.
Everyone starts life motivated by Sustenance Directed needs—that’s just the way it is!—and then as those needs are met, other needs that are more Outer Directed become dominant, and are more likely to motivate behaviour, and determine that language of values, and when those are met, they become more motivated by Inner Directed etc.
So individuals move between Value Mode Groups depending on their needs, and they are influenced by others around them who may be in different modes. So it’s not a static thing for any one individual; and it’s fluid (but slow changing) at a population level.
There was a big survey in around 2008 in the UK, which had the ID, or Innovators, as the largest single group at around 40% of the population. But of course the two other groups are larger combined, and harder to connect with; and so are often the key to many big sway, or political campaigning. So perhaps that’s why it feels counter intuitive.
And of course, that just the UK. If you looked at other places, say country that has just come out of a period of conflict, or natural disaster, you’d expect a very different balance of course.