What's our marketing hook? What do we do about it?

2 guys who know what they are talking about in terms of marketing Bitcoin

1 Like

0:56 - “When you think about products that really get to scale, there’s a simplicity. And what that simplicity gives is people have a very simple decision to make: do I want to use it or do I not want to use it? So if you want e.g. Bitcoin to get to mass market scale, the most powerful thing you can do is describe it in simple pragmatic terms that don’t require zealous belief” :+1:

Edit: I almost didn’t watch it cos I missed the satire of the splash screen. Our problem is that 99% of crypto is a hustle that people have got wise to and know instinctively to avoid.


Think about how many times we sent an email and then we regret we drunk texted or angrily typed a reply.
Is anyone decrying that we should have the functionality on email to delete a sent email?

Gmail found a nice workaround to this, it introduced a delay when you click on the send button. It gives you enough time to cancel the order to send the email.
A similar delay could be added on the apps so people can quickly cancel the publication if they realize that they made a mistake.

–Going off on a tangent now–
Real life is also like that, there are no CTRL+Zs in real life either, and we get to learn to live with the consequences. If you publish something wrong in a newspaper, you can’t undo it. If you are lashing out at someone on their face, you can’t undo it.
We should dust off our grandma’s wisdom: “measure it twice, cut it once” and “if you don’t have nothing nice to say, better say nothing”.
As a society we should relearn how to ask for forgiveness and to forgive, and being measured. Society is going to hell for this basic lack of contrition and the lack of understanding.

And even in today’s internet, it doesn’t matter if you delete your twit or your Instagram posts, it will be mirrored and saved by thousands of other users, and websites are immortalized in the Wayback Machine and in Google’s cache.
So it is already happening, and by officially owning up to this fact and integrating it to the backbone of the network actually opens up powerful features that were never available in the internet. Besides the practical benefits of having a backup of the whole internet by default, the interoperability of every data ever created and having a historical trace of humanity’s interaction may propel a new era of Human and Social Sciences. This would allow digital culture to be preserved in history, by default.

The real problem is not about what we chose to publish, but the violations to what we chose to keep private but that got published anyway by creeps. The main reason people are asking the “right to be forgotten” are to protect unauthorized leaks of private pictures, private thoughts and private documents.

Well, what if that type of leaks were impossible in the first place? The Safe Network would have you covered there because private information would stay private, and the typical attack vectors applicable to servers would be completely incompatible to how the Safe Network works. There is no “cloud”, no silos, no authentication servers; no servers, period.

Unfortunately it wouldn’t cover third parties (like a ex-partner) filming you and publishing it from his/her account to troll you or as a revenge. To prevent that unfortunate case, it would be smart to educate people to do proper “data hygiene”: not your profile, not your data.
Or social networks could have a multisignature functionality where everyone in your social group must sign (get liked?) it to get it published publicly. That would save your neck from impulsive posting and from others posting something you don’t like. I am just thinking aloud.

I bet there are creative ways to deal with it. What I mean is that the way this network is designed might open up the possibility to have the cake and eat it.

PS: I just remembered a quote I heard when I was a kid that stayed with me forever: “We are masters of the unsaid words, but slaves of those we let slip out”, by Winston Churchill.
It is an ageless truth.


Excellent point which I will shamelessly use.


Exchange and Outlook allow you to do a send-delay as well. You need to create a special rule to do this.
I implemented a 2-minute delay on my work account and also built in an override feature (special character in the title). Mostly to prevent sending when I forget to include an attachment, but I find I think of all sorts of reasons to “pull it back” the first time. It’s tremendously useful.

1 Like