Another point: giants no longer need to innovate once they are big enough to crush competition and move forward through company acquisition. Apple didn’t figure out the complex calculations needed to make augment reality so easy, it simply bought the company that already figured it out.
Safe is seen niether as competition right now, nor does it appear to be anything more than an encrypted storge network.
By the time it goes live, it’s viral quality will be such that there will be no turning back: no way to crush it, and impossible to simply buy it up. It’ll be unstoppable, and become an Autonomous giant of its own!