Maybe extra marketing for CD Projekt Red yesterday with the first trailer of their next game 
Good example of creating hype and a game I rather want to play than Star Citizen, which was mentioned earlier here:
Should maidsafe start giving timescales? - #116 by hunterlester My current impression of Star Citizen is to be very critical, e.g. they have no problems to get/accept a lot of money from their supporters, even recently.