What is Tether (USDT)?

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Let’s see:

  1. Investors and their integration partners put some money in the company which shows that they are confident there is a need to combine the properties of the Bitcoin network with the (relative) stability of certain fiat currencies. Maybe they’re wrong, we don’t know, but they put a fair bit of money betting on that. They wouldn’t do it if they didn’t think someone would like to pay for such service.

  2. You (here) said you’d like to be able to trade MAID directly for USD without going through bitcoin. That’s what USDT allows you to do (sell MAID for USDT and cash out in any “supporting” financial institution).

What are those reasons?

That much is clear from the Tether FAQs. But it not only allows companies to reduce volatility, but also cut down on conversion (entry/exit) costs and simplify their blockchain platforms (because users can completely do away with bitcoin price index derived from 3rd party APIs and keep their prices in fiat).

Tether’s problem is the government. They have to spend a lot of money to get “legalized” and they and their customers are always going to be limited in what they’re allowed to do. There’s nothing they can do about it, though.