Also, the difficulty with memes is they arise to acknowledge the reality of currently crowd.
I wondered last week about “influencers” - those who drive the crowd to a new product. I don’t know there’s a shortcut to getting the attention of some influencer but if we encourage an environment in which memes can be thrown around, I think that’s very useful.
Marketing seems to be a lot of pot shots and some hit the target and some do not.
My critiquing btw is not to kill the enthusiasm but to note that what becomes the classic requires a certain call on what is true and appeal to certain modes of thought that attract the audience that is sympathetic. The best classics appeal to many modes of thought and work because they are not fake sentiment but resist simple first glance critique and show depth of appeal.