This is a larger issue that we as a community needs to tackle.
@Dimitar created a post about it in a more specific sense yesterday.
Personally I see it going two ways. Either we do nothing now and once we launch Maidsafe will naturally take a more backseat type approach to what is happening at the forefront of marketing etc or we do something about it now to clarify better.
I dont think @jimmyhacksthings made a mistake, I think its our issue and we need to correct it.