For those folk looking to build a business around ProjectSAFE, a new book from the founder of DuckDuckGo is garnering great reviews: Traction: A Startup Guide to Getting Customers
WHAT IS TRACTION?
Traction is growth. The pursuit of traction is what defines a startup.
Traction Book is a guide to getting customers, written for startup founders, marketers, and those interested in how startups grow and get traction. We interviewed over forty successful founders and researched countless more growth stories to pull out the repeatable tactics and strategies they used to get traction