But brands can’t capitalize on it because that’s free with an economic string, which is not freedom. Its a bait and switch. Free as in the free software movement empowers without a catch. Its software that frees people vice enslaving them.
I like the idea of giving products away instead of advertising, but not the lie. Socializing people into the lie of the “price of free” should be broken and reversed. Imagine free diamonds and free Apple products. Hopefully this stops working when the brain damage from lead in the gas flushes out.