My 2 cents regarding the main message SAFE is sending to the public.
Currently the message is far too technical for most regular people to understand.
To regular folk words like ‘Decentralised’ are confusing and the effect is you lose them.
Taken from the maidsafe.net front page: “Privacy. Security. Freedom. The Decentralized Internet Is Here”
And from the same page lower down “The New Decentralized Internet”.
So what am I babbling about? Well firstly these two statements are confusing. Is it the decentralized internet or the new decentralized internet? It may sound like nothing, but small inconsistencies like this make a big difference and secondly when marketing and branding yourself to the wider public you want something simnple and understandable. Something a five year old should understand.
I would go with the main branding message as: The New Internet
Get rid of the word ‘decentralized’ completely.
And as a sub-message (I dont have one yet) it should focus on things like 'Hacker-Proof" - “NSA & Government Spying Proof” etc.
Sorry this post was rushed