I posted a link to this same talk in the discussion about the tag line too… privacy, security and freedom seems like the ‘why’, secure access for everyone feels more like the ‘what’. Well it does to me anyway?!
Anyway, I lost that battle, so won’t derail further, great talk indeed!
I tend to open with the obvious incentive… the dirty, evil, greedy part of ourselves that wants to learn more about this thing that might make silly returns. That’s what led me the last few steps from love of decentralisation to trading maid and realising what I was involving myself in.
So I agree with you that the talk is brilliant David, and there are many levels of ‘why’ in this project, the easiest one to invoke first in the vast majority of people is greed. Then the others just serve to reinforce the first incentive with self-righteousness, awe and excitement at the hugely subversive nature of it all.
I hate saying it, but I do feel that why #1 for many people at this early stage will be greed, though that will soon change I guess and the other why’s are obviously far cooler once you get your head around them.
I have hooked a fair few people myself with that greedy little demon that perks his ears up at the sound of a great gamble ;). Although you do then obviously have to explain why it’s a good opportunity and that takes a while lol.