Hi guys, as most of you already know, recently Lisk has been rebranded. The project has now a new face and a well-defined style. The good thing is that this new face is not related just to the website. In fact, the whole brand-soul has been changed giving to the public new different perceptions.
I think this new marketing move has added great value to the project cause has mainly changed the approach to the “average user” building a simple and friendly connection towards him. Through a clear and easy design, they cleaned the surface of the project appearing more transparent to users’ eyes.
This is the way imo that a rebrand should be done. Reassuming, through this event, devs linked Lisk closer to values like:
• clearness (easy for users to understand)
So what’s the point with Safe? Well, I made this post cause I hope that the future Safe marketing moves could take in part inspiration from this event. Let me know what you think about it, if you’d like a type of this rebrand for Safe or what you’d change