Not all positions can be valid:
As a small, service business owner I have daily experience of the hard fact that getting the word out is the hardest part of such a commercial enterprise, by far, more than everything else put together. I suppose that would have to be called marketing.
Now consider two categories of enterprise, or of activities of one enterprise grouped in two ways:
Products and services that leverage the peculiar advantages of a medium or market niche.
Products and services that are just one more member of a generic crowd.
SAFEnet has certain properties, advantages, peculiar to it. Unique, actually. The things that it will become widely used for will leverage those peculiar advantages. The activities where it will be a relatively small player will be those where its peculiar advantages don’t cause it to stand out.
If you can leverage the natural advantages, then you don’t need to do much marketing. If you don’t then it will be a hard grind getting in front of prospective customers because there will be so many competing voices.
I listed actual areas that I consider advantageous for SAFEnet. You get lots of advantage for minimal expenditure on marketing.
Consider an actual example: Silk Road. Everyone’s heard of it, because of its notoriety. I’m sure they made lots of money with no marketing at all, because the mass media made their name known.
Now consider, say, peer-to-peer file storage. I know I cited it as an example but I consider it the weakest on that list, because it is competing with IPFS, Storj, and others that will no doubt come along. However, what advantage it does have is due to the fact that it will be the most secure of the bunch and most resistant to being broken by legal attack. So, notoriety will get the word out.
Now consider social media: I don’t see any advantage that SAFEnet will have, so it is not going to have a significant presence there. People won’t even have heard of it in that space.
I know, you’re going to mention “freedom” and “privacy.” But most people do not care about those abstractions, and even when they do genuflect to them, it is as part of a crowd of others doing the same, as the conformism of slaves.