The company Okta is trying to solve the identity problem.
Sounds familiar to how the safe network will work:
Here’s the way Okta works for most of its users: They start their workday, they log in once — yes, with a username and password, most of the time — and they’re done with logins. Okta takes them to a home screen (desktop or phone) which connects them with a single click or tap to all the applications their workplace makes available.
And is clearly attracting a lot of attention:
Okta has taken roughly $230 million in investment to date [since being founded in 2009], with its most recent round in 2015 pegged at a $1.2 billion valuation. Meanwhile, the company has grown to more than 800 employees, and integrates with 5,000 popular software services.
Some gems of marketing in there too:
Think of it as the new digital passport office, except the borders it enables crossing are made of code.