Safecoin Video Animation CEP: Hypercube


#22

Great presentation @joeri This is the only option for professional quality. @maidsafe will only see outstanding results aligning themselves with outstanding partners. These guys have proven products and 12k maid is nowhere near expensive.


#23

I agree with @JPL @joeri, this video is intended to increase awareness and since this will be a global network having additional languages as a stretch goal would be very beneficial.


#24

Yes, good idea.

I work with professional translators who understand crypto. We can do Chinese, Korean and Russian versions.

All three for 1k MAID extra. Baked in subtitles. ( voiceovers in other languages are also possible, but much more expensive because the foreign voiceovers cost a lot and the timing of animations has to be adjusted )

Here’s an example. https://vimeo.com/231340097


#25

Totally agree with the above.

This is super exciting, eager to see it.


#26

The level of talent coming into this community is amazing. Quality and seasoned developers with great ideas will take the Safenetwork to the next level. Much needed and not a moment too soon.


#27

The top 2 from the polling so far are both good proposals. Pity the small number of votes so far given the number of people who visit safenet forum. Perhaps there is a way to fund both proposals, one officially and the other unofficially. The way I see it, the more exposure the better.


#28

I dont seem to have access to the poll.
Curious to follow how it’s going.


#29

By the way someone I know from this forum said he’d be happy to send 0.5 BTC to a voting address if one would be opened


#30

So far hypercube is in the lead with 55% and safe-fs slightly behind with 31%


#31

For that money I think is a very cheap video.
I mean, btc developers literally voluntiered at the time, being eventually paid with btc at the time when maybe in NYC you could get a pizza for 25 BTC, but surely could not pay the bills.
And they build BTC, not the video of it.
Anyhow, i really think it’s a bad video, sorry don’t want to heart anyone’s feeling, but this is ‘work’ right?
Cheers


#32

Me neither - would be nice to vote. Just have to post some more i suppose.


#33

You need Trust Level 1 to vote in polls. The poll is open until Friday, if you have time to do some more reading before then


#34

Thanks. Will give it a try.


#35

I think the quality of the video Hypercube shared as an example of their work is excellent. That being said, the fact that the video has been on Vimeo for a year without generating “likes” or commentary underscores just how important it is to galvanize the conversation around the media–no matter how brilliant the creative is.


#36

Thanks Sotros.

Those videos are embedded in a portfolio, so they don’t get likes ( I turned everything off except the play button )

Maidsafe also hosted it themselves of course, here https://www.youtube.com/watch?v=U1ffmf6z50E you can see it did get a ton of views and likes.

But sure, it takes some work ( and often money ) to get a video playing in front of a target audience. There are many ways to do this. Social media promotion, but also paid ads can work VERY well.


#37

Thanks for providing the link to the YouTube video, @joeri. ~70k views is decent. Perhaps the video was also placed on other channels, and so that doesn’t reflect the total number of impressions. I don’t know what the cost to produce that video was. However, at a production cost of ~$12K, that would equate to a CPM of at least ~$0.17. Average CPM is about $0.003 for a video ad. To make this video worth it, we’d need to generate at least 4M views. Every incremental dollar that’s spent to boost impressions must also generate an incremental 334 views on average. Whichever video we end up with, we need to ensure that both the working & non-working media actually work.


#38

There are no crypto videos with 4m views :slight_smile: The market is much smaller then the mainstream one.

You’re math doesn’t apply here. What is your background? Are you comparing views to, say, clicks on banners?


#39

It doesn’t need to make money on ads. It needs to get people interested in SAFENetwork.


#40

Since you asked, former media and then brand strategist at one of the world’s largest ad agencies with offices in ~90 countries before taking on an operational general manager role in industrials. Consultant at one of the world’s top three strategy & management consulting firms.

CPM is a standard industry metric used to measure the cost to generate 1000 impressions. An impression is a view, which is distinct from a click. CPM takes into account both the non-working (e.g. creative development) and working (e.g. media placement) costs.

Business is business. This sort of thinking is what leads organizations to waste money on inefficient vehicles. The fact that someone else operates inefficiently is not an excuse to perpetrate the same. It is not so much a matter of whether 4M views is achievable (although we should always aspire to do what is thought to be impossible), but rather whether the price of $12K is sensible. You have two variables here. They need to be aligned to generate value.

@Traktion, I’m not sure what you mean here. CPM has little to do with ROI. It is not a metric about conversion, i.e., revenue generation. Rather it is a metric for gauging marketing efficiencies, i.e., for the amount that you spend, are you getting your money’s worth. Let me know if I misinterpreted your point.


#41

Production costs or advertising costs? Take a $12k video and spend $12k marketing it. Are we mixing these 2 together? Maidsafe is a start-up. The quality of this video is not to be confused with the quality of the marketing that is necessary to get it out there.