Safecoin Video Animation CEP: Hypercube

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Thanks. Will give it a try.

I think the quality of the video Hypercube shared as an example of their work is excellent. That being said, the fact that the video has been on Vimeo for a year without generating “likes” or commentary underscores just how important it is to galvanize the conversation around the media–no matter how brilliant the creative is.

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Thanks Sotros.

Those videos are embedded in a portfolio, so they don’t get likes ( I turned everything off except the play button )

Maidsafe also hosted it themselves of course, here An Introduction to the SAFE Network - YouTube you can see it did get a ton of views and likes.

But sure, it takes some work ( and often money ) to get a video playing in front of a target audience. There are many ways to do this. Social media promotion, but also paid ads can work VERY well.

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Thanks for providing the link to the YouTube video, @joeri. ~70k views is decent. Perhaps the video was also placed on other channels, and so that doesn’t reflect the total number of impressions. I don’t know what the cost to produce that video was. However, at a production cost of ~$12K, that would equate to a CPM of at least ~$0.17. Average CPM is about $0.003 for a video ad. To make this video worth it, we’d need to generate at least 4M views. Every incremental dollar that’s spent to boost impressions must also generate an incremental 334 views on average. Whichever video we end up with, we need to ensure that both the working & non-working media actually work.

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There are no crypto videos with 4m views :slight_smile: The market is much smaller then the mainstream one.

You’re math doesn’t apply here. What is your background? Are you comparing views to, say, clicks on banners?

It doesn’t need to make money on ads. It needs to get people interested in SAFENetwork.

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Since you asked, former media and then brand strategist at one of the world’s largest ad agencies with offices in ~90 countries before taking on an operational general manager role in industrials. Consultant at one of the world’s top three strategy & management consulting firms.

CPM is a standard industry metric used to measure the cost to generate 1000 impressions. An impression is a view, which is distinct from a click. CPM takes into account both the non-working (e.g. creative development) and working (e.g. media placement) costs.

Business is business. This sort of thinking is what leads organizations to waste money on inefficient vehicles. The fact that someone else operates inefficiently is not an excuse to perpetrate the same. It is not so much a matter of whether 4M views is achievable (although we should always aspire to do what is thought to be impossible), but rather whether the price of $12K is sensible. You have two variables here. They need to be aligned to generate value.

@Traktion, I’m not sure what you mean here. CPM has little to do with ROI. It is not a metric about conversion, i.e., revenue generation. Rather it is a metric for gauging marketing efficiencies, i.e., for the amount that you spend, are you getting your money’s worth. Let me know if I misinterpreted your point.

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Production costs or advertising costs? Take a $12k video and spend $12k marketing it. Are we mixing these 2 together? Maidsafe is a start-up. The quality of this video is not to be confused with the quality of the marketing that is necessary to get it out there.

Production cost is a type of advertising cost. When we talk about advertising costs (as a subset of marketing costs), we are talking about both working and non-working, which is the distinction that I think you are trying to highlight. In gauging the efficiency of advertising spend, we must evaluate both. Right now it sounds like Hypercube’s video would have a non-working (i.e., creative development) cost of $12K. Any other expense associated with the video, (e.g., media placement or spend to promote on social media platforms) would be working cost that must be added to the non-working cost in order to calculate efficiency. Let me know if that is unclear.

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Very clear. In start-up land every sinks into the ledger labelled startup. Finding the right combo of working/non-working ratios comes with a maturing product.

I see the necessity to take Maidsafe out of the hobbyists marketing part-time afterschool style material to professional Hollywood style productions. Ain’t gonna happen low budget.

I am not advocating low budget. It’s just as easy to waste money with a low budget as a high one. What I am advocating is high value through both strategic thinking and execution. If the video costs $12K to create then the tactics to generate a commensurate level of impressions must also be deployed. To the degree that deploying said tactics requires additional monetary investment, that incremental expense must also be taken into account.

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Totally agree. I’m addressing the dissection of the initial 12k and how that was being translated here.

I’m impressed with how you tore into this proposal but I don’t agree with how you assessed it.

Can you support this video with another $12k in marketing? That would be @maidsafe end?

It sounds like you know more about this than me, but surely all marketing is sunk cost right now? Anyway, ignore my inane comment if it makes little sense! :slight_smile:

Whats the point in having a a Ferrari if you don’t fill it with fuel is an analogy that springs to mind.

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Many of my clients spend a few K on promoting a video on YouTube. A very cost effective way of getting a lot of views.

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For a more recent example of the quality of our work, check out the new Safe Network video we just completed.

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The video’s are great! Personally though I will wait until MAIDSAFE has a clearer idea about when they will get to beta before I financially support video marketing. I would prefer that the marketing team focus on articles, images, comparison charts, etc - smaller sorts of things with video’s saved for later down the track - again when beta is within sight. I DO love the quality of the video’s though - both the scripts and the graphics.

cheers

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Surely must be just around the corner now!
I think more regular updates to community backed/funded projects would encourage better participation.

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Hi @Josh we are working hard with the Hypercube team and making great progress (we are even ahead of schedule). We are waiting for the first draft of the animation to come in this week - really excited to see the storyboards and script come to life! I will try and put a more detailed progress report for each CEP project in each of the Weekly Updates :slight_smile:

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