Create a Safecoin Introductory film which differentiates it from the overwhelming plethora of ICO ads people in the crypto space see every day.
In order to gauge how best to differentiate Safecoin from other lesser currencies, we ought to initially conduct some research into how things have been marketed thus far. We can use factors such as Factual vs Emotional approach, High vs Low technical specificity, Broad vs Specific use case, active Call to Action vs passive Public Service Announcement, Serious vs. Casual tone - all to give us an idea of what the current market looks like from an investor’s point of view.
At this point - we would want to ensure we are marketing Safecoin in a way which differentiates it in each of these key factors. Perhaps this would allow the creation of a compelling tagline which will stick in people’s heads beyond their viewing experience.
This type of thinking is how I would approach the challenge on day one.
Milestones of Production Process
Each of these stages will be submitted to the community for technical corrections and suggestions. However, a video like this ought to have one creative director to give its voice consistency. I am open to suggestion with regards a good consensus algorithm for “locking in” these creative checkpoints.
This is the first part of the process and really defines every detail of this film, as decisions beyond this point will all be made in order to best facilitate the engagement of this audience.
Given that audience, it should be decided where best to reach these individuals, Each platform for advertising to these people may have different length limits on marketing content, so we should know where we intend to broadcast before beginning.
This is the cheapest to change at the start and most expensive to change at the end - so we will lock this down before moving ahead in the process.
Line drawn still frames of the proposed graphics and motion to be synced with the voiceover. Imagine a comic book.
Again this is relatively cheap to change if we decide to take things in a different direction on review.
Still graphics of final master quality without any animation applied.
This can be done without requiring the above tasks to be locked.
This should define the aesthetic quality of the film, and is representative of the finished look, without motion.
VO Artist Selection
This can be done any time after the Voice Over script is locked.
It would be advisable to go for a professional male voice for this film, something which resonates with a cypherpunk demographic.
The initial draft of the complete film bringing audio and visual elements together.
Best to wait for the prior elements to come together to gauge this.
This is something which is often done through libraries of copyright free music - I understand licensing is important to this community so I will defer to your expertise if traditional avenues are not up to scratch. My expertise is more in selecting an appropriate sound for the style of film, with the correct tone, and something which marries well with the voice over artist’s particular sound.
A complete draft, ready for final error checks, tweaks and polish.
The film is complete, all creative decisions have been locked in.
This would then would involve re-rendering the film at higher resolution for general audiences, I have experience pushing to anything from 4k DCI compliant Digital Cinema Packages to 720p instagram ads. The process involves fine tuning and optimising the compression of the film to best present it on each of the chosen platforms.
This is not something which can be done both well and quickly - you have to pick. This strategy development approach requires careful consideration and community guidance throughout the process, as well as significant time and expertise in this very specialised medium.
Realistically it would take 3 months to develop, produce, refine, and launch this campaign.
The exact figure depends on the exchange rate, and may change during the strategy phase. Also worth noting we will need VAT handling clarification. We are not opposed to holding MaidSafeCoin as a company asset, and would be interested in being one of the first marketing companies to be active in the decentralised community. Any advice will be taken gladly.
With an extra 3000 MaidSafeCoins, we will do another 2 minute film on a related technology within the SAFE network.
With an extra 7000 MaidSafeCoins, we will do all of the advertising management, FB, Twitter, Instagram, and decentralised platforms like Yours, and Minds. This community will have a good collective knowledge on where to spend this.
Proof of Concept
We have been producing material like this for 3 years, a lot of it is NDAed so there is a lack of openly available examples to show here. I think the budget allocation would be split up as laid out in the production process above, that way the capital at risk would only ever be for each stage of the production. This would allow the reduction of counterparty risk for both of us as we work together for the first time.
Team - Brand Calibre, based in Glasgow
Your single point of contact for the creative team, available to you during extended office hours well in to most evenings. 12 year history in filmmaking having started in 3d computer animation, self taught. B.Eng. in Audio and Video Engineering. National Student Television Association award winning animator. Recent projects include: the animated legal disclosures for a high street commercial bank; fundraising film for an intelligent data analytics firm; cinematography for a documentary on Computer Science at the University of Glasgow.
UPDATED - new consultant added to team
Senior UX/UI Product Design Consultant
Mayowa is close personal friend with whom I have collaborated internationally on several projects over the last decade. Portfolio: mayowaojo.com
I’ve worked with Steven for 3 years. He plays a pivotal role in creative decisions within the team, and is especially adept with finding meaningful stories in everything. He is incredible with words - having studied journalism. A master of editing, having a degree in filmmaking, and more than 5 years of professional editing experience.
Business and Marketing Consultant. Most effective in strategy development, but also has an eye for graphic design. Good understanding and familiarity with cryptocurrencies.
An absolute mountain of broadcast production experience, and excellent interpersonal skills.
Currently animating an HSE film for Mert. Very skilled animator who would be taking some of the animation load on this project.
Currently working on a commercial bank animation project as a freelancer with us. He will also likely be brought in as and when required for the sake of production speed.
I am filming in London all week but should be checking in during the evenings to watch the progress of this proposal, and all of the questions you might have for me.
Thank you so much for reading.
UPDATE: Team members discuss past project, being candid.