SAFE Network Brand ID Competition

Well I don´t agree on that, but I think we can generally agree to disagree :wink:

If there is a need for such a role on the committee I would gladly take it on. I have some time to spend and would be happy to make a contribution to the SAFE Network.

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I will make a guess that the term ‘Safecoin’, will be in use way more than ‘Safenetwork’ by the general public.

I’m thinking of that point 10 years ahead when servers have been eliminated. Will we be using ‘The Internet’ or ‘The Safenetwork’.

It’s from that perspective, that I was questioning the goal of a Brand ID, especially if it was incurring a significant budget to make people aware of a ‘Safenetwork’


Look at the incredible recognition Bitcoin has gained. It didn’t get there by referring to itself as ‘the blockchain’ or a ‘database’

If I had a budget and the goal was solely brand recognition, I would use Safecoin over Safenetwork. Bitcoin has done most of the work for me…the question is simply, what is Safecoin compared to Bitcoin. What the underlying/ enabling tech is beneath the hood holds no interest to the general public.

But what can I do with Safecoin? Where can I get Safecoin? Who makes Safecoin? Feel the buzzzzzzz :smile:


Boring and only for Nerds:


Exciting and cool…where can I get some??

https://sea1.discourse-cdn.com/business5/uploads/safenetwork/optimized/2X/8/82d408ea8767b93351d2ff2c97d1e41d546d760b_1_618x500.jpg


If you think that the price of Maidsafecoin is important to the perception of this project, then Market the heck out of Safecoin now! If I was the PR guy, I would change direction at this critical juncture and market the project as Safecoin, not the safenetwork…it sounds odd, even to me…having been on here for over 2 years discussing the network…but let it sink in for a while.

Bitcoin only has some nerdy apps on it, Safecoin will have apps galore at the consumer level…no contest.

Safenetwork? It aint gonna fly outside of nerd central…it’s dang hard work trying to explain it to someone…it’s hard not to get evangelical about it…knowing it from the inside.

Then again like was said here already, doesn’t have to be official, anyone can grab that Safecoin logo and market the heck out of it. Safecoin Apps people…not Safenetwork apps.

Am I right…or have I lost it?

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I think to market the coin as the network really under sells the network, even from the word safecoin doesn’t imply a network and all the tech that lies beneath. I think @fergish wrote a piece on this very topic a while back.

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I agree that when SAFEnetwork is ubiquitous we may no longer need to brand it, or to highlight it, or to convey it’s values, raise awareness that it’s a thing etc etc. But we may never reach that level - though I certainly aim for that! :smile: Right now, almost everyone has no idea that SAFE apps, exist, or SAFE services, or what that means. This is where we are now, and reaching ubiquity is an ambitious goal but with no time to lose. Look around :-/

We can use a brand to help change awareness from a situation where potential users (or Devs or anyone else we’d like to attract) will not know the network exists, but once their interest is piqued, will be able to identify SAFE compatible thingies (apps, tutorials, services, podcasts, mobiles) and indeed - if they create SAFE compatible things - they can use the brand highlight this important fact.

Right now, the ability to identify something as SAFE related, with SAFE values, and SAFE compatible, is valuable to both users and providers.

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I agree on this to a large degree. But there really has to be an identity for the network beyond safecoin. Safecoin is a unifying feature of the system, but it really is too limited to embrace the project as “The” focus.

But as you say, it IS a unifying factor and will be a spearhead for promotion in many ways.

I think the idea of having “Safecoin Magazine” as being a major vanguard is fine, but the network itself has to have an identity, because the network as a whole IS NOT safecoin.

I’m not sure as to the best overall marketing strategy, but we’ve got to have a logo for the Network overall, regardless.

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I understand that you and everyone at Maidsafe would feel the same way…it’s all about the Network of course.

If there were 2 teams, each with a nominal budget to sell what is essentially the same thing under the brands Safenetwork and Safecoin…I’d wager Safecoin would gain more traction, partly due to the Bitcoin effect and that of the tangibility of a coin that we handle everyday.

A coin that has apps, just sounds super cool to me.

What is the status of Safecoin. Is there IP in place since the competition, domain names taken out etc ?

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Can we say the same thing of Bitcoin?

Does Bitcoin have a logo for the blockchain database :slight_smile:

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Yeah, definitely. Bitcoin is a lousy name for the scene. Probably was right for the time to begin with. The money aspect is what the tech had to lead with. Thank goodness it did.

And safecoin can take a front-and-center place in the promotion, but the network has to have its own clear identity. It’s NOT the Safecoin network.

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Well, there’s no logo for “The Internet” either, but you know that this is different.

That’s my whole point right there…in 10 years time, will we be using ‘The Internet’ or ‘The Safenetwork’ ?

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How can you use Safecoin brand to market an App designed to identify with, for example, genetic profiling, stamp collecting, astronomy, or even coin collecting.

It isn’t relevant and I think it’s confusing. It is ideal for a farming vault in a box, a wallet (that holds Safecoin!) or other related uses.

It’s not a matter of which will get more “traction”, but horses for courses. It’s no good putting a naked woman on the front of your App if you want to appeal to everyone, regardless of age, gender, ethnicity, culture or interest. We know it works well, pornography certainly has traction! But that’s not a decisive factor for the purposes I’ve outlined.

We can and should IMO have both SAFEnetwork and Safecoin brands, and if the two can (as the names already do) convey something in common that’s good. I see why you say it might dilute the brand to have both, but the other way of seeing it is that together they will have a broader appeal.

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In ten year time, it’ll be the same thing, maybe. But this is now. A new network architecture, an whole new, interrelated technology package. A whole frame of reference, really, that “safecoin” doesn’t begin to cover.

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Well…we’ve met halfway, the dialectic method works :slight_smile:

Edit: And I would expand on that by saying, in a Dev conference setting it could be an idea to have 2 representatives…one that explains the Engine and the other that explains the Lubrication, two personalities, two styles promoting the same protocol.

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Again, the crux of my reasoning. Do you create a brandname that you know will be essential defunct within 10 years

Sure! In this case, at least. this isn’t a brand in the traditional commercial sense. It’s a handle for people to hang on to, an image to communicate with and about, about something that is new in everyone’s experience. “Safecoin exists on the SAFE Network.” People think in identities about things like this. “Check out my sight on the Safecoin Network”? What a mess.

We talk about the SAFE Network as an identity. A visual image to go along with it is useful. What people do with it? We’ll see.

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Blockchain has never had a face but it’s slowly getting one now that mainstream financial institutions (and others) recognize it for what it is and not bitcoin. Safe network is the focus not the coin. Find the best application for safe network and you have the start of a successful campaign.

If you were, and you might well have been… suggesting we use the Safecoin visuals but repurpose them as SAFE… and use them for both the coin and the network…

I could live with that and I certainly think it is worth considering.

There are many ways to measure brand awareness. (Surveys, website traffic, search volume, volume of mentions on social media, etc)

These can generally be measured before, during and after implementation of a branding campaign and can give insight into how well the campaign is progressing and the levels of increased exposure your brand is receiving.

Goals that can be measured can include percentage increases in general awareness, by region, age demographics, etc.

I am not certain if SAFE has a benchmark as of current and a stated level of increase they may be pursuing, but this may be something that can be addressed further as the competition continues…

Another thing that may want to be looked at is will the branding for the SAFE network be business facing or consumer facing? It is hard to market the network to the public as I view it as more of a protocol than a product. I think for the consumer, the product will be the apps running on the network. They may not even know that this is happening as they use an app unless there is some sort of consumer logo or seal that can be given to apps with SAFE as a backend…which may be another idea that can be kicked around…

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‘Safecoin’ has no network in the name…just like Bitcoin.

Hey, I’m the same…heavily mentally invested in the Safe Network, it only occured to me during this thread about Safecoin as the face of the network.

We’ve been here for over 2 years now, we know a lot about the network and have had some intense discussions and you were passionate enough to pen a piece stating that Safecoin is not the network. Of course we have a passion for the protocol and are somewhat adverse to the greed that discussions around the coin can bring (maidsafecoin ?)

I shocked myself when I started typing about Safecoin as the public facing kind of jest at first, but something clicked…I thought about Bitcoin and the traction it has gained. If your running a business, you’d be mad not to hop on-board of free momentum that drags your business along for the ride.

Bitcoin is an interesting one, the coin and the chain…the banks want to separate the two and it’s not entirely obvious why at first look. When I first learnt about Bitcoin, it is was before blockchain was seen anywhere in discussion, but I did happen across an article stating that Bitcoin is ‘Triple Entry Accounting’ …there’s the clue.

Todays world runs on ‘Double Entry Accounting’ and can be viewd like this:

Triple entry changes everything and it puts the robber barons out of business…cause you cant cook the books, you cant pretend that your loaning money to someone and demand principle + interest. That is why I think the banks are trying desperately to rip bitcoin out of the protocol…it’s a great system for them without the triple entry component.

So in the case of Bitcoin we cannot trivialize the coin aspect of the protocol in relation to the underlying technology. I feel the same way about Safe, it started out without a coin…but i think we can agree, it’s much more boring protocol without Safecoin…it’s a lot more than money/tokens …it’s programmable Safecoin SD for which David hasn’t spilled the beans fully on yet. Once we find out the full potential of Safecoin…I really think it could be the public face of this project.

I’m backing Safecoin…I think her potential has been undersold…your shiny network aint going nowhere without that oil :slight_smile:

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