SAFE Network Brand ID Competition

We did discuss this option. We thought that it didn’t work well because it can be read as “Secure Access For Everyone Access For Everyone”. I guess you can avoid that by making it Safe Access For Everyone, we also considered that but thought that Secure worked better.

I suggest that if people like SAFE/Safe Access For Everyone better they choose the third option (other strapline) in the poll and post a comment that they favour Safe Access For Everyone.

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In this case I´d like to switch my choice. I think SAFE Access For Everyone reads perfectly as “Safe Access For Everyone” and “SAFE. Access For Everyone”.

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Since our previous update we have received lots of feedback on the strapline for the SAFE Network. This feedback has been incorporated into the final strapline vote which is currently available to all trust level 2 forum members. Votes can be cast or changed until next Sunday 6:00 PM GMT. The result of the vote will be converted to a public topic so that all forum members can see it.

So far we have not received specific feedback on the design brief and supporting Brand Wheel image. We’ll be able to respond to any feedback given before next Tuesday. We’ll then finalize the design brief and launch the competition on the 99designs platform.

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I’d like to suggest we change only one word in the following strapline :

Secure Access For Everyone — SAFE

to

Safe Access For Everyone — SAFE

In todays usage both are acceptable , however , from a branding and
communication perspective , it seems catchier to hint SAFE by using
Safe instead of Secure . The common man likes it simple & simpler :ant:

For additional spinning & pondering on safe vs. secure check this out : word choice - Difference between "safe" and "secure" - English Language & Usage Stack Exchange

Ah, a recursive acronym, that’s getting warmer…

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Both options are included in the strapline vote that’s currently being held. You can vote for the option you like best there.

I actually see you already voted for Secure Access For Everyone there. You can still change your vote if you want to.

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I see , that was the other day , I still had not reflected upon the little detail .

Now , I changed my vote accordingly . Thank You for pointing it out to me .

For what this post above might contribute , I truly hope that we can identify all
together the possible advantage of one over the other , and that the advantage
itself is then also reflected in the democratic vote , that is , that our consensus
truly gets to nail the better way to express what we are & what’s in the bucket .

I think I suggested it’s ideal above… I can’t fault it and the values expressed are on target but since you’re pushing for more replies and couple of minor thoughts…

The SAFE Network is anticipated to attract different groups of people:
“People”

Should that be People and Businesses in some way that notes it’s not just for individuals?.. Perhaps there would be no difference but perhaps a professional edge might be important if it reflects assurance and quality in a way in might not otherwise do.

Contest deliverables

I don’t know if an option on backgrounds might be possible too?.. Spawning more like Savage’s beach might be useful??

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I think everyone got consumed by the tag line tbh. The design brief is good, but along similar lines to @davidpbrown it should be friendly to businesses, in addition to individual users. I anticipate that some businesses would be happy to provided services, without the headache of storing and protecting user data.

Not sure about the exact wording but here is my take on this paragraph:

I’ve added global and changed the negative reference to companies to a positive opportunity for developers.

The SAFE (Secure Access For Everyone) Network is a decentralised data and communications network comprised of the unused hard drive space, processing power and data connection of its users. It is a global, serverless network that offers a level of security and privacy not currently available on the existing Internet. Users are in full control of their data, while developers can build services without worrying about how to store and secure personnel information.

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Re the link @000 posted, “English Language & Usage” - Stack Exchange:

Safe and secure, now nearly synonymous, used to be more different; secure was subjective —- man’s own sense of the absence of danger —- while safe was objective, the fact of such absence of danger.

Google's view of the same, "fre", "ger" and "spa" relative to "eng":


Phrases graphed in Google Books Ngram Viewer

As for straplines, also consider your appointment later on as Maidsafe's regional manager elsewhere:

[![|521x500](upload://4ZHd4ZDT2OuQ2xVqsaoj8TsQmIV.png)](http://mentalfloss.com/article/64594/proportional-map-worlds-largest-languages)

Mental Floss - Numbers of native speakers (in millions) by country

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This info graphic gives me another reason as for why we should seriously
consider to use safe vs. secure , namely , for Chinese people and some ,

safe is much easier pronounced than secure .

Helping over 1 Billion People to be able to voice our strapline correctly
might be a little detail in the wholesome picture , nevertheless we should
give it a dear thought and reflect our decision by voting according to our

» Chinese-User-Friendliness «

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We’re not pushing for replies, although it may seem so :smile: We just wanted to highlight the thread once more so that people who may have missed it the first time would get a chance to review and comment on the brief. If you think the brief is fine the way it is then there’s no need to come up with feedback just for the sake of giving feedback.

Thanks, this is useful feedback. :+1:

I don’t think we’ll be asking designers to make the logo compatible with specific backgrounds. Once we receive all the files from the winner of the competition we’ll be able to put the logo on any background we would like. If this is not what you meant then could you please explain a bit further?

Thanks for the feedback pds. I like the additions and we’ll consider these additions when reviewing the design brief next week. I assume you mean ‘personal’ where you wrote ‘personnel’?

Perhaps we would need to change the wording of the last sentence a bit, since it may read like developers don’t need to give security any thought since it’s all taken care of automatically. I’m not sure that’s true? Perhaps someone with better technical understanding of the network than me could comment on that?

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It was allusion to that in this age of memes and online presence that perhaps brand is beyond just logo and I don’t know what that suggests really for a bundle of badges and stickers and posters that draw attention to the ideas. A logo is one route to marketing … I guess it depends how much this one request is looking to resolve… but for example, a background to match might be useful for maidsafe.net … for the default websites … for abc documentation like maidsafe.readme.io … for blogs.

another version, possible fine tuning?.. I may have slipped out of bounds in some of this so the experts please correct me…

The SAFE (Secure Access For Everyone) Network is an internet based decentralised data and communications network comprised of hard drive space, processing power and data connections made available by anyone, anywhere. This global, serverless network provides a level of security and privacy not currently available. Participants will control their own data while anonymously hosting other participants encrypted data. The Safe Network will be fertile ground for developers looking to build services in a secure environ.

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My concept of “safe” & “secure” in relation to the internet is that parent’s and others a little fearful of what content is out there will view “safe” and “secure” very differently.

  • “safe” to many means they will not “be shown” (really them visit) content they consider wrong, distasteful etc. And that their data is safe.
  • “secure” to them is more restrictive and their information is safe n secure.

“safe” is one of the most overloaded words in this arena. So while “safe” can be substituted for secure in most cases using context to unload “safe” in these cases. But “secure” cannot be likewise done to safe.

For instance

  • if one is secure from physical danger they can be considered safe.
  • if one is safe from physical danger they cannot be necessarily considered secure. Take the tight rope walker with the “safety net” They maybe safe they are certainly not considered secure.

TL;DR
“safe” can be substituted for “secure”
“secure” cannot be substituted for “safe”

So “safe access for everyone” (safe content, data is safe) has a different scope to “secure access for everyone” (data is secure/safe)

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Yes, I aways get those two mixed up:)

Absolutely agree. Thats not the impression we want to give about developing apps. Security still needs careful consideration, but I suppose we could say that infrastructure security will be much simpler and developers don’t need to store user data. Wording those two points seems a little tricky, but here we go:

Old:
Users are in full control of their data, while developers can build services without worrying about how to store and secure personnel information.

New:
Users have full control over their data, while developers can focus on building applications on top of a secure infrastructure.

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SAFE: Protect me from…

SECURE: Protect my assets from…

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Great example… and I completely agree. SAFE will be full of pirates, pornographers and peddlers of all kinds of nefarious goods in all likelihood (especially early on as a % of what will end up appearing). It’s a place you want to feel secure (privacy, security), but it’s not what many think of as a ‘safe’ place for their kids to play (bit too much freedom for it to be considered safe as much as secure imo) :wink:

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Thanks for replying. Prevailing wind is from the west here so downwind we have those too, “safe” and “secuur”.

SAFE => veilig, zeker

SECUUR => zeker

VEILIG => (van personen) buiten gevaar, beschermd tegen personen of gevaren die iem. bedreigen

ZEKER => buiten of zonder gevaar, synoniem: veilig

Use of “secuur” is diminutive as compared to “zeker” and anyway I would want my son to be “veilig” far sooner than “zeker”.

And how about him having safe sex rather than secure sex, i.e. sure to have it?

In the context of an electronic payment system we would rather use “safe” then “secuur” or “zeker” when addressing the “general public”:

“zo’n kaart biedt een simpele en safe manier van betalen”

As the anglo saxon part of the world does, query Google Search resp. for secure payment system or safe payment system:

About 9,240,000 results
About 11,100,000 results

Not knowing you I would say, you are a man, a native English speaker and have an (extended) technical background?

So I can see why you would point at using either strapline having a different scope.

Thinking “Safe” possibly has a better grasp with foreigners, I guess my point is, which part of the world and what sort of people do we intend to reach?

Does it come down to: for now just the same people as those in the SAFE network community deliberating how to best communicate the existence of said network? In other words, us, ourselves, above all English speaking network experts?

Sampling of who’s using SECURE as part of taglines or about/marketing decks

PayPal: Send Money, Pay Online or Set Up a Merchant Account - PayPal CA

  1. Securely link your bank accounts, Visa Debit cards, and credit cards.
  2. PayPal makes it easy to get paid securely anywhere you do business: online, on mobile, in person or via an invoice.
  3. A secure way to pay on millions of sites.

Dropbox Business: https://www.dropbox.com/business

  1. Collaborate faster and more securely

Dropbox uses the term “safe” throughout its marketing. This is more a “dont lose it, keep it safe”.

TOR: Tor Project: Overview

  1. The variety of people who use Tor is actually part of what makes it so secure.

Microsoft: https://www.microsoft.com/en-ca/windows/features#mswin-scrollto-section-4

  1. Windows 10 is the most secure Windows we’ve ever built.
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