After five weeks of hard work the Brand Competition team is happy to present the first draft of the design brief for the SAFE Network logo design competition on the 99designs platform.
Design brief and Brand Wheel
After deciding on the design platform the team wanted to dive in and fill out the design brief. We realized that to do so we had to reach consensus on what the SAFE Network is about.
Since Nick had previously used a Brand Wheel for such an exercise we decided to give that a go. Reaching consensus proved harder than we thought and it took several online meetings before we finally did. @Shona then did a great job translating what we produced into the image attached below.
Armed with the results of the Brand Wheel template we managed to produce the first draft of the design brief which you will find at the bottom of this post.
Feedback on the brief and the image
We now invite everyone to give constructive feedback on the first draft of the design brief. The aim of the brief is to give prospective designers on the 99designs platform an idea of what the SAFE Network is about and to convey any requirements that we have for the logo they will be designing. It has been written with the assumption that most readers won’t have an intimate knowledge of the SAFE Network and similar technologies.
Strapline vote
During our discussions we agreed that the community should decide on a strapline for the SAFE Network. A lot of straplines were previously suggested on the Forum. We went through the topic where straplines were suggested and found that two of them could count on a lot of support:
- Secure Access For Everyone
- Privacy, Security, Freedom
To decide which of these two will be the official strapline for the SAFE Network a poll will be sent to all forum members who have reached trust level 2 (Member badge). We have chosen to restrict voting to trust level 2 members to prevent abuse of new accounts. We hope that members that haven’t reached trust level 2 will understand the reason for this decision.
A third option has been added to the poll which allows members to vote for “another” strapline. If we have misjudged support for the two suggested straplines a strapline competition will be held after the vote has been concluded.
Since the forum software doesn’t currently support a public vote where only members with a certain trust level are allowed to vote we have opted for a workaround with a private message. The vote will be turned into a public topic after a week so that everyone will be able to see the results.
What’s next
The strapline vote will take one week. During this week we want to allow community members to give feedback on the design brief draft.
After this we will need about a week to finalize the design brief. Once the brief has been finalized we will launch the competition on 99designs. Designers will then have one week to submit designs. Once the submission period has passed we will choose up to 5 designs and put them to a vote on the forum.
###Brand Wheel image:
Design brief
Click here to see the design brief
Background information
Name to incorporate in the logo
SAFE Network
Description of the organization and its target audience
The SAFE (Secure Access For Everyone) Network is a decentralised data and communications network made possible by efficiently combining the unused hard drive space, CPU power and Internet connections of its users. It’s a global network without servers that offers a level of security and privacy not currently available on the existing Internet. Users of the SAFE Network have full control over their data, while software developers can focus their time building on top of a secure infrastructure.
The SAFE Network is anticipated to attract different groups of people:
- People that want to have complete control over their data and communications (users).
- People that will be rewarded by the network for sharing their internet bandwidth and spare computer resources (farmers).
- People that will be rewarded by the network for improving the network or building great apps for it (developers).
The SAFE Network has a built in cryptocurrency called Safecoin. Safecoins are used to reward both Farmers and Developers. Users need to have safecoins in order to store data on SAFE.
Industry
Internet
Visual style
Style attributes
Other
Notes
Existing Safecoin logo
A logo exists for Safecoin, the cryptocurrency native to the SAFE Network. We want the new logo to be complementary to this logo. This doesn’t mean it has to be the exact same style, but it does mean that it shouldn’t have an opposing style and color.
You will find the Safecoin logo attached to the brief. The color of the logo is #5592d7.
Maximum of two designs per designer
We would like to restrict designers to a maximum of two submissions. Additional submissions will be disregarded.
Opening the competition to community members
An active community has formed around the SAFE Network and some community members have expressed the desire to participate in the design competition. We have asked 99designs to facilitate this, and they have agreed to open up the competition to non-platinum designers 3 days before the end of the competition. This means that all non-platinum designers will be able to submit designs during the last 3 days.
Deliverables
Contest deliverables
- The original, editable file (i.e. AI)
- A vector EPS file in digital (RGB) format
- A vector EPS file in print (CMYK) format
- A web preview file (PNG, JPEG, PDF)
Attached files:
- Safecoin logo
- Brand Wheel