Whilst browsing the traditional internet today, I was reminded (constantly) how many worthless ads invade our everyday usage on the web. The amount of ads themselves and the sheer amount of data about any one user that is being swapped, stolen or sold in the background of every click and every keystroke nearly makes me sick. A Times article today said Twitter is having trouble selling ads because marketers do not feel they have enough invasive information on Twitter users to target their ads properly, and also they complain of the reluctance of companies to provide ads that prompt users to install the advertisers mobile apps (the WORST kind of ads EVER!!!).
The SAFE Network is positioned to fundamentally change how ads work and how advertisers reach users. I longingly dream of a day I can browse the internet and just see content and not pop up and ads everywhere, as I believe the model of the SAFE Network will disincentivize the current ad models as the advertisers will not have the data for users they rely on so heavily today and companies rely on so heavily for revenue.
As I always find myself saying, it will be exciting to see how the landscape shifts and copes with new paradigm that will be the SAFE Network!!! If anyone else has thoughts on the ways the network will change the current targeted ad model, please feel free to share!!