Couple of thoughts from the video from last time. Thought I’d put them here where they can be ignored, rather than taking up time tomorrow!
The two main questions seem to be:
- How can we succinctly sum up the benefits of the network?
- What can we offer people in terms of a product (and how can we make that product asap?
I feel like we all naturally try to answer the first question by looking at the second one.
However, I think it’s easier to think about the first question in terms of branding, which can to a large extent be detached from products and specifics, and in the case of Safe, any branding hyperbole is entirely justified anyway.
I was thinking then of why Tesla is so successful as a brand, and really it’s just because people have a vague sense that it represents ‘the future.’ And so does Safe (certainly much more so than anything blockchain based!)
Safe is THE INTERNET OF THE FUTURE!
Even people who are okay with the current version still have a sense it’s getting a bit creaky, a bit tattered round the edges.
So now we’ve got that sorted (joke!) the question is:
- What can we offer people right now?
My answer to that would be a narrative, which invites the obvious response:
- How and where can we convey that narrative?
Which is the difficult part of marketing I suppose!
People have mentioned good consistent branding, and I thought @Sotros25’s point about connections was an important one, and @JimCollinson’s about speaking to different groups in their own ‘language’ as well.