As we near ever closer to a release we should begin planning our collective marketing efforts in the way of an initial ‘social marketing bomb’ for lack of a better word.
We’d have our material, our resources and our ‘game time’.
Material might be the main website or a YouTube explainer video, press releases and a hashtag to go along with the main resource being of course the release page/download page, maybe a countdown timer, whatever.
Resources would be all of the common ones; YouTube, Twitter, Facebook, Instagram, Pinterest, reddit etc…
Game time would be a planned and precise start, run and stop time with the stop time being the point of release and the start time being the point at which we begin counting down to the stop time/release time.
So we could aim for 72 hours of continuous posts, discussion, replies, re-tweets, shares, linking and tagging. Each member would essentially aim to contribute by posting to each of the resources every hour at least.
If we have a very modest amount of people even just 12 posting every hour during the waking day (say 12 hours for example) thats a total of 432 posts/replies/hashtags and new incoming links over the course of just 3 days.
Expand on this, instead of one dozen people, make it two dozen, instead of 3 days, make it five days, you get the picture…very powerful stuff if planned and organized correctly.
Add to this a press release or two from MaidSafe itself, one or two large media firms picking it up and boom!