Oh sorry - uhm - i’m referring to … i think it was GnuNet
If I remember correctly they pretty much say: Oh all this domain name stuff is awful - just forget about it - every site has its public key and that is only important thing cause that directs you to the actual website and it is immutable + you don’t get to decide what you get…
and seriously - as you mentioned - nobody thinks “hey i need a new bike - let’s try bikesheaven.com or bikes.com they will have my next bike at a reasonable price” - everybody uses google so public names don’t matter that much …
… so - and now comes the interesting part: because you don’t want to remember 6sgjmi53igmg7fm7.onion every user names sites as he wants that is the private namespace … so you just type: amazon and hit enter when you want to go to 6sgjmi53igmg7fm7.onion … you can share your private namespace with friends and you can use their short links too …
because of this not the owner decides how his site gets called but the users decide how they refer to it