It’s not just about scammers. (I still don’t think NVO are pure scammers - just incompetent.)
Regarding proof of identity, I suggested here Gamerbits eSports Apps - #448 by Sascha that the Gamerbits team publish their real names on their website a few days ago. My post didn’t receive one single “heart” - just what I see as a brush-off reply from @Gamerbits.
The reason I started this topic in “Marketing” is that I think these other projects have an impact on how SAFE looks to the outside world.