Hi Folks! As you know, I ran a survey to get insights from the 4 identified target groups about what’s matters to them. There were about ~700 responses. I’ve distilled and compiled those responses into a report, which I’d be happy to share with the community in a Safe Chat.
The study provided insight into:
- The relative distribution of the population across the 4 target groups
- What concepts, benefits and technical features the different target groups found most compelling
- Perceived “winners” across the dApp Platform and Decentralized Internet/Storage spaces
- Importance of token price/exchange listings across target groups
- Effective communication channels
- Common themes
These insights can both provide perspective on effective positioning/messaging as well as can be informative with regards to what features to integrate post-beta. Along with the prior competitive research, this target group research will be bundled into the Marketing Playbook I’m compiling for Maidsafe / the Safe Network.
If you’d like to join a 90-min Safe Chat to explore and discuss the survey results as well as the (likely released) testnet, please vote below on what windows of time would work best for you:
- April 9: 8 PM to 10 PM UTC/GMIT
- April 10: 6 PM to 10 PM UTC/GMT
- April 11: 6 PM to 10 PM UTC/GMT
- None of the above
0 voters