Quantitative Research on Target Groups

Hi Folks! As you know, I ran a survey to get insights from the 4 identified target groups about what’s matters to them. There were about ~700 responses. I’ve distilled and compiled those responses into a report, which I’d be happy to share with the community in a Safe Chat.

The study provided insight into:

  • The relative distribution of the population across the 4 target groups
  • What concepts, benefits and technical features the different target groups found most compelling
  • Perceived “winners” across the dApp Platform and Decentralized Internet/Storage spaces
  • Importance of token price/exchange listings across target groups
  • Effective communication channels
  • Common themes

These insights can both provide perspective on effective positioning/messaging as well as can be informative with regards to what features to integrate post-beta. Along with the prior competitive research, this target group research will be bundled into the Marketing Playbook I’m compiling for Maidsafe / the Safe Network. :smile:

If you’d like to join a 90-min Safe Chat to explore and discuss the survey results as well as the (likely released) testnet, please vote below on what windows of time would work best for you:

  • April 9: 8 PM to 10 PM UTC/GMIT
  • April 10: 6 PM to 10 PM UTC/GMT
  • April 11: 6 PM to 10 PM UTC/GMT
  • None of the above

0 voters

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