If you imagine a future where a lot of people use Project Decorum’s protocol to communicate, to the point that organisations start seeing it as a real target for PR purposes, then Clike is the easiest way to get them exposure. Since people own their own data, advertising as done on the clear-net doesn’t work in SAFE. So instead of paying an advertisement company like google or facebook to show ads on pages, they buy Clike for this purpose.
Great, thanks! Also remember that you don’t necessarily need to see it to make a profit, just as long as others do!
Just noticed my Maid donation arrived safely. I’ve followed this project rather closely since last year, and I see a huge potential. The net is all about socializing, next to the commercial activities we perform, and I think we should not make any mistake: Potentially this is HUGE. I wish all participants good luck. Good to see also that MaidSafe people from all levels are involved. Toi toi toi!
If I understand correctly, the individual user will have great discretion as to the importance they give the to types of trust:
Hard won by their nature, Web of Trust ranking will always be weighted heavily and persistently when viewed against Clike ranking.
Value of Clike rank decays with time.
User has the option to select whether to even pay any attention at all to Clike rankings. Can simply ignore it and operate strictly on WoT rankings.
Therefore, Clike could have huge value in terms of getting in front of very targeted groups, but the promoter had better do it right, because they stand the risk of having the door shut in their faces quite easily and without bother to the User if the promoter is not well targeted, polite, considerate and relevant to the User.
Modern mass marketers are likely to simply not get this at first because they’re model is abusive by necessity.
The subtlety of this is incredible and one example of how SAFE enforces rationality by making individuals in control by default.
It’s really hard to gauge how the economics of Clike will go, but it’s going to be interesting watching it find its level and usages.
I love how this puts the responsibility on the promoter to be as considerate as they can be. It could really change the direction of advertising as you have already said. My time in precious and if you mess with my time I can shut the door! Awesome!
Good question! The objective is to not require special actions from users, unless they’re ‘advanced’ users and want to micro-manage things. So the web of trust management is done based on regular actions, such as adding someone as a contact, endorsing someone’s content, flagging someone’s post as spam, etc.
No, I don’t see this happening, at least not in Project Decorum’s products.