If I understand correctly, the individual user will have great discretion as to the importance they give the to types of trust:
Hard won by their nature, Web of Trust ranking will always be weighted heavily and persistently when viewed against Clike ranking.
Value of Clike rank decays with time.
User has the option to select whether to even pay any attention at all to Clike rankings. Can simply ignore it and operate strictly on WoT rankings.
Therefore, Clike could have huge value in terms of getting in front of very targeted groups, but the promoter had better do it right, because they stand the risk of having the door shut in their faces quite easily and without bother to the User if the promoter is not well targeted, polite, considerate and relevant to the User.
Modern mass marketers are likely to simply not get this at first because they’re model is abusive by necessity.
The subtlety of this is incredible and one example of how SAFE enforces rationality by making individuals in control by default.
It’s really hard to gauge how the economics of Clike will go, but it’s going to be interesting watching it find its level and usages.