Preparing a coordinated marketing campaign



Ah well, it might not be as informative as @fergish’s podcasts, but it might at the very least inspire some of you the same way SAFE inspires me.


Superb, really appreciate you putting this together @dewild!


Maybe not as informing, but you create that spark of interest in the Safe Network, that we need in order to motivate people to read about or listen to more indepth information. Congratulations, keep them coming!


I shared your video on FB in some altcoin spelulation traders group with 3k users. When I did that it has 50 views, we will see how many new views will be now:) Such videos are probably the best way how to take attention from people.


lol, nice. :+1:

Just don’t forget to mention that this is a fan/community-made video. Because of the Maidsafe-logo’s, it could be misunderstood as being made by Maidsafe. I will include some sort of disclaimer next time.


Maybe better to focus on the tech as opposed to the company, possibly a 'SAFE Network video next time around?


Now that you mention it, this is something that marketing will need to work on. I get the impression that the crypto community considers them to be one in the same. I don’t think I’ve ever heard anyone say SAFE network when comparing data networks etc; they always just say MaidSafe.


Yes I think that’s a fair assessment. Something to take on board in your planning @SarahPentland.


Shifting from MaidSafe is the product to SAFEnetwork is the product will hard so will need to be pro-active if wanted. We created a safenetwork reddit with this in mind, but it is dead because everyone, including MaidSafe still post to the MaidSafe reddit (developer announcements for example), and there’s no encouragement such as “please post in the SAFEnetwork reddit, this MaidSafe reddit is for etc” from the moderators (mainly me :wink:).

So don’t expect this to happen without a coordinated effort!


Totally agree Mark. Co-ordinated effort and community involvement is something we have been discussing quite a bit internally recently. We hope to be tapping a little more into the communities skills and enthusiasm soon.


A khan academy style learning suite would be awesome. Break the vast information into syllabuses and topics. I want to take the course as I am sure many others do.


I see it as arming the volunteers with the information needed to promote. I would love see people taking the course then going out and doing talks to people.


Hi Nick, i do like the new website, but would consider making it more understandable for people who are not programmers and/or network experts.

I wrote a post about it:

Good luck with everything, I am sure you’ll get things going!


Hi Andre,

Yes I saw your post, thanks for the perspective. Sarah is currently getting up to speed with our content, messaging, channels used…etc… and has just started working on a strategy that will help us appeal to our audience(s). A new website will be part of this, as the existing site is alpha 2 specific, and depending on lead-time for the new site we may need to consider revising the content on the existing one.



Ok…so how about a real community-driven video explaining the SAFEnetwork next time then?

This video took me appr 1 hour to make, consists out of captured copywrited material and is therefore poorly produced. But with more time and effort, combined with the guidance of Maidsafe and help of some other enthousiastic forum members with specific qualities and proper knowledge (or just general creativity), I think we can come a long way. It sure as hell would be a lot of fun.

How cool would that be? A nicely produced inspirational and informative video made by your community. Pretty darn cool if you ask me. Talk about your marketing…

Forbes magazine: "Hi Nick. Before we start, wow great video explaining SAFE you guys made."
Nick: “We didn’t make it…our community did. Voluntarily.”

Boom. Sold. Case closed. Deal.

Having a thriving community improves credibility by a lot. Whether they are devs or just regular folk. You already have that community…so what better way to show it, literally.

Bob makes the script.
Lisa creates a storyboard.
Joe and John make a few funky visuals in Aftereffects.
Frank has a professional recording mic and a sweet movietrailer-like voice.
Anna does the editing
and so on…

All the while, Maidsafe steers the project in right direction and gets final say in the end.

Well…stop discussing…just say the word and see the magic happen before your very eyes. :wink:

MaidSafe Dev Update - December 14, 2017

Great work in progress!

Good luck with all,


I agree, community driven stuff is very powerful. It might be a video, it might be some other piece of content or graphics. I think the planning (discussion) part is important so that we maximise the effort and produce something that gets the message across to the right audience. It sounds like you’re a coiled spring, so we’ll get back to you as soon as we can!

  1. What facilitates the exchange of value on this network?

  2. What facilitates an economy on this network?

  3. What enables me to upload data on this network?

  4. Why would I contribute resources above the network average to this network?

  5. Why would all the current p2p content shift to this network?

  6. Why would record and video companies offer their entire catalouge on this network?

  7. Why would i build apps for this network?

  8. Why would core devs compete with Maidsafe on this network?

  9. Why would Visa and Mastercard be keeping an eye on this network?

  10. What obvious, compelling, alluring advantage does this network facilitate over all others?

Bonus Question:

  1. The world media is currently buzzing about a rising phenomenon, is it:

    A: Blockchain?

    B: Bitcoin?

Maidsafe answer: A: Blockchain

Bonus Question 2

  1. What is the object being discussed in the most viewed topic on this forum, is it:

    A: Datachain?

    B: Safecoin?

Maidsafe answer: ‘The Safe Network’ :smile:


Great job @dewild :+1:

Not throwing anyone under the bus here :wink: but @Sotros25 seems to be a valuable resource flying somewhat under the radar, we should encourage people like that to jump in here if she/he feels comfortable.

Loads of talented people here, some probably a little in awe of the team/project to be overly vocal but if you have the talent and are comfortable please join in and throw your ideas/thoughts out there :slight_smile::wink:


I would like to recommend removing the logo of HitBTC from the main page on Better would be some graphics saying “Next?” instead of missing HitBTC logo.

HitBTC is scamy project with almost no real volume. Sometimes, like now, their artifactial volume makes them bigger than poloniex + bittrex together. They manipulate the price both ways and they create space for arbitrage on purpose. Withdrawal is then mostly difficult.

If you want, you can read some reviews on them at Read carefully positive reviews.