Completely disagree about organic being an unlikely route.
Sure, PR and social are the obvious channels, but organic is bedrock while PR and social bounce like cardiac monitors.
True that you can’t expect people to know to search for ‘decentralised internet’ or ‘safenetwork software’. However, that doesn’t mean organic is a failure waiting to happen.
Organic should be newsjacking every other thing that is popular, comparing, contrasting, differentiating and showing superiority over everything from tor, darknet, freenet to coinage like bitcoin and ethereum, to mining and making money online. There’s probably a dozen easy core niches with 10-100 key term roots within each that could be exploited.
Even without a working, downloadable, post-beta product, there could be 10,000 articles written or being written, each of which is capable of bringing in 1000+ visits a month. Yes, that’s 10 million visits a month if there was a coordinated content engine in place with editorial processes and recurring publishing on-domain.
These in turn would lead to a massive amount of chatter on social and within the PRess. After all, much of PR nowadays is content based off-domain publishing on media sites. It’s no longer just a flashy headline - it’s a story.
Hopefully the new marketing people at MaidSAFE are able to spin up the FTL drive and get this happening. Waiting until after Alpha would be a travesty of wasted opportunity, IMHO.