A lot of non-crypto people don’t care much about the tech itself. I tend to focus on the implications when talking to noobs.
“Imagine if no one could censor anything on the web and no one could turn it off?”
“What, you mean like the darknet?”
“Yes, kind of. But imagine if we had no servers and we all just ran the internet with our spare resources. The darknet still pools data in secret places which can be discovered with a bit of effort. They shut down Alpha Bay and Silk Road, that’s not really censor resistant, it’s just hard to shut down. Now imagine if it was impossible. Imagine that your own data can be that secure and accessible too. Imagine if you could access it from anywhere with no repeat storage costs and no chance of it ever disappearing, being hacked etc. Imagine if the internet got faster when more people used it because more users provided more access from more locations, instead of servers getting overwhelmed. Imagine if App developers didn’t need to fork out any infrastructure costs to create their Apps, and imagine if they could be paid anonymously and securely. Imagine if they also got paid automatically by the network depending on how useful the App is and how often it is accessed, rather than just thinking of ways to monetise a good idea? Imagine if anyone with a connection and a bit of harddrive space could ‘farm’ some free coins to use or sell?”
Really, you can exhaust someone’s imagination pretty quickly. If you fire implications at them you can identify the angles that speak to them by watching for their reactions. There’s something in SAFE for everyone, it’s just a matter of finding out what moves your audience.
It’s quite easy to be persuasive when you can tailor your explanation to an individual, even if you don’t know them yet. It’s much more difficult with a varied audience. There is no one-size-fits-all explanation for SAFE imo.