What is the job people would hire the safe network to do for them?
There is so much complexity under the hood it is hard to get something that hits the mark. I believe it will require a solid grasp of running experiments to test value propositions and messaging and deep user research. Data can tell a story in this area and help refine brand messaging. Automated workflows and segmentation of audiences through testing engagement with different landing pages (testing headlines, tag lines, layout, hero images, messaging and feature and benefit variations etc) and driving them through funnels would bring greater clarity on what works and what doesn’t.
Simple experiments can be done with small budgets and sharp design thinking teams.
Mass awareness should not be a strategy yet. This will come through great apps built on Safe that solve people’s problems. Get jobs done. Targeting narrow audience types and testing various value propositions and messaging is crucial at this stage. Given a reasonable budget and 2 experienced digital marketers this should be pretty straight forward.
Getting the network effect on Safe is going to be more about the apps that excited startup teams build. But, why would I choose to build my software product on Safe as opposed to using blockstack or ethereum and ipfs? Or any other tech? The challenge is in marketing, branding and ux. The early adopter segment seems to be people that would overlook some of the intricate benefits of Safe. It takes significant effort to get at unique differentiators that appeal. There is so much noise in the “blockchain” space and cutting through that is a hurdle to driving adoption. Large scale brand awareness building and PR like blockstack has been doing is costly.
I really am looking forward to seeing how the marketing hires approach this all.