I believe its important to start this campaign with a message to all that will use it. The “consumers” of it, they are the single users, companies, etc.
Spending any more time than is currently spent on attracting developers is a waste. That developer outreach needs lots of work and focus but not as part of the marketing plan. I’m not saying ignore developers, I’m saying they should not be the target. Fix developer outreach.
I believe a campaign can reach all interested parties - the consumers of the safenet - at the same time with the same message. That message can be a Dyson style message whereby it is simple and all encompassing. Does it say everything it needs to say about the many aspects of the safenet? No. But it starts the conversation/thinking with the intended target and takes them, as they explore, to where the safenet solves their particular problem or enhances their particular experience.
I’m thinking off the top of my head and asking others to do the same to start shape process as a pyramid.
Here are some conversation starters
The Internet Called, They Want Their Privacy Back
The Internet Wants To Hire You
How SAFE Is The Internet? Not SAFE enough.
The Internet Owns You, Let’s Change That.
The Internet Has Never Been So Good, For So Many, Thieves, Government, Trolls. That’s Changing.
Add what you can here but this idea just starts the conversation. Taking it line by line to each industry, consumers etc.