True, so long as the energy is directed in useful ways. That’s the purpose o working out a strategy first: audience targets, goals, approach etc, including as @al_kafir points out, timing.
@goindeep’s short story illustrates everything I’ve been trying to say: even as a good salesman he couldn’t convey anything useful to this guy, a consumer, because a) there isn’t a consumer product yet, and b) all the messages he had available are not consumer focused.
So, who are our audiences, what do we want to offer them, what do we want them to do, and what can we say to elicit those responses? And when in each case? What needs doing first etc? @goindeep recognised he needs a product his guy can use before there’s anything useful can be said to him. For developers, we need a stable test network and API, examples and tutorials, all of which will be falling into place with alpha2. Etc etc.
From this, it would be great if we can also refine or develop the overall SAFEnetwork brand, @BigBtc’s central message, but we may find that isn’t appropriate for all our audiences. My point is we don’t know yet because we need to develop a strategy that covers the various aspects of SAFEnetwork and the different markets it addresses, and how to market for each first.