In thinking more about what Safenet is intended to be, I propose we stop using the word Marketing and use instead Outreach and Education.
Marketing in and of itself has a connotation of brand promotion, sales, and so forth. While we would all like the token value to increase, we want more people to adopt so called safe internet hygiene. Security. Privacy. Safety.
The more people know about what Safenet is intended for and that it is a utility, a service and not necessarily a corporate investment schema; the more will adopt.