Hi @dimitar love seeing all the work you do.
Just wanted to spitball something past you.
Everywhere you turn these days with Crypto it’s ‘a better bitcoin’ or ‘what bitcoin should have been’. It’s a name and logo people in and around the industry are familiar with so I understand using it to grab someone’s attention but I don’t think I’m alone in ‘changing the station’ when I hear these messages.
I was just thinking even if your targeting a developer crowd (which I know isn’t your sole focus) human psychology is a funny thing when it comes to marketing. You can spend all the money in the world on a marketing campaign but when it comes to online advertising (posters too) what really ko’s the competition?
Sure these are different products but think as an example over the last 20-25 years what were the most successful images that stick in your mind cinematically? Not that just got you into a cinema or buying a DVD (VHS for us oldies) but were both instantly recognisable and also sat in your memory for years after…
So what do you think about taking more of a subliminal route whilst at the same time separating us from Bitcoin eg substitute the sun in the below image for the community logo, no other words required?
Maybe it’s a stupid idea, but it’s kinda like your idea with the leaflet, see the logo there and most don’t act, but find a simple image representing the network that’ll stick in people’s mind so that when people hear about the network in 5 years time people’s brains will kick in and have that ‘hang on a sec’ moment.
Just an idea for thought, please tear up and dispose of if not helpful