i admire what you do and the community obviously needs you, but I also want to let you know, that I would rip off your posters from the wall next to my intercom or from the antique entrance door to my flat without even reading what they say. And I would feel good about it.
post soviet countries which had to adopt capitalism very quickly suffer under omnipresent visual ugliness. there are many reasons for that, but in my opinion, your posters don’t make it better. they are just the way things are.
but, especially in the European Capital of Culture, there are so many people who don’t want things the way they are. they want change. i’m sure you will reach them.
edit: but still, if the posters get people on board, they are probably worth it.
There’s also the issue of paying money into a poisonous system which works against replacing it (Facebook, offshore tax avoiding companies and wealthy shareholders, using targeted ads etc).
We can’t completely avoid those things, but I think that should also be factored into decisions. Paying it into the Bulgarian economy through small local businesses is a plus compared to Facebook for example.
I’m not sure what dying children has to do with any of this but OK.
I also never mentioned facebook.
And I never actually questioned your method directly.
What I am getting at is ROI. In terms of as you put it click throughs to the site.
So you currently have one method and you’ve put a little money into fb as another method. So far you say that this one works best. Have you tried different version of fb ads, different images, titles, target audiences, how about online Bulgarian forums, magazines, etc. How about coding academys and Universities?
Your efforts are appreciated BTW. I am just not sure if offline posters and calendars posted onto notice boards are giving the best Roi.
Excuse me, I thought you were asking what I got from the posters.
All of the things you describe are of course on the table and will be tested in the long run. For the moment, I do not think there is anything cheaper and more effective than posters. This is proven to be cost effective.