It’s a nice prompt that tailing the message to the audience is important.
Lots of perspectives… and age / technical competence is one… but interest focus I guess is another… some looking for the opportunity to do f.g.h; some looking for the ease with which they can do a.b.c; and some just wanting accessibility, control, etc.
It’s a wonder there is not more multiple choice marketing like this allowing user to choose their own adventure.