Maidsafe would do well to clearly differentiate itself from the rest of the pack and demonstrate, very publicly (invest a few bucks) -
~ clearly & concisely ~
Why blockchains are not the future. And datachains are.
Why C++ is not the future. And Rust is.
This, IMO can make a big difference and is more than lipstick. The Rust story needs to propagate through the crypto community and can attract develpers maybe get a blog posted on bitcoin magazine - coindesk, et al.
I would like to see more reference to blockchain on the Maidsafe website. I see none. Please point out where if I missed it.