As has been discussed in previous threads, a new brand identity for safecoin is required. @chisforstertv (I think) suggested the idea of running a design competition to get the best design while also raising awareness for the SAFE project. I think this is an excellent idea and the purpose of this thread is to discuss how to proceed.
My 2 cents….
First thing we need to do is establish a brief for the design, like anything great planning (usually) gives great results. Things that (will) set safecoin apart is its anonymity (digital cash), network generated, unlimited number of transactions, confirmations take place at network speed, increased levels of security as network reaches critical mass, no transaction fees (please add more). The new identity will be used almost exclusively in digital (online, video, presentations) format initially, although if things go as planned it will make it into print as well. Ideally the design should stand out from others in the space.
We can run the competition on a tailor made platform, such as http://99designs.co.uk/ Running on a platform would have the added advantage of access to an existing talent pool, however, sharing the submissions maybe problematic (they can only be viewed by logging in to the account). I also think that while it is more work, we would get more PR mileage doing this between ourselves, writing a press release announcing the competition and doing things publicly. Let me know what you think about this and where we should ask for the designs to be sent (the forum?) if we do this ourselves.
To pick the winner we would compare the design against the brief and run a poll in the forum to pick the winner. In terms of the prize it should be worthwhile and should definitely be in BTC. The going rate for a brand identity in Scotland costs around £1000 ($1500 USD), with brands with full guidelines normally running to £10,000 from top tier agencies, however, I don’t believe we need anything like that here. If the price of BTC is just shy of $400 USD, then something around 3/4 BTC (I’m thinking mastercoin probably won’t cut it :)) should get reasonable interest from remote freelancers? (let me know if I’m being to stingy here, I’m Scottish after all :)) Obviously the bigger the prize the more quality designs we will see.
What do we want the output to be, a brand identity at the very least, I think we should also have some abbreviated guidelines explaining how it should be used. If we do this the prize needs to go up. I would like to make all our digital assets available via our website to anyone that wants them.
Let me know what you guys think and after we have all chucked our hats in the ring and established a consensus we can move forward.