Yes, I remember talking about it before, too. We tend to forget that we cannot generalize the level of excitement and anticipation we have in this community to the general population.
I found out about “Lifestuff” (as it was called at the time) after I came up with a very similar idea, and I was specifically researching the very things it was trying to accomplish. Others came through other interests, but mostly cryptocurrencies I think. The point is, people here are not “average” in that they have already been interested in similar concepts; I couldn’t find anybody IRL yet who was at least half as interested as I am.
Most of us here can see that the internet has been becoming a monster, a frighteningly effective tool of surveillance and, as a natural next step, oppression, in the hands of those with much power. The SAFE network can be a similarly effective solution against this move. However, we can’t expect that people in general will inconvenience their life by downgrading their user experience just to upgrade their privacy; this isn’t a natural concern for most when they log in to Facebook, call a friend on Skype, share a file on DropBox, or send an email.
This is why I believe it’s important to have a solution for an everyday problem that is vastly superior than anything on the market. I mentioned DropBox before because SAFE at its core is already a huge document store, so maybe that’s the area with the highest chance of quick success.
Once we have something like that, we can go: Oh by the way this thing does email too. And chat. And movies. And some sorta twitter like thing. And … so on