Yes. Marketing includes initiatives like this, and is about so much more than advertising. A dApp Building contest was part of the original marketing proposal I shared about a year ago. I paired the concept with a hackathon b/c I thought it would promote engagement, idea sharing, and community-building. Plus a Hackathon would provide an opportunity for Safe Devs to give tutorials and answer questions in a time-bound manner. The details can be tweaked, but I still think something like this would be a great initiative 
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