TLDR going to create a community led marketing action group focused on taking action with marketing initiatives and chasing positive results if you like the idea and want to take part give this post a like so I can gauge interest and please comment below
Happy New Year.
Little hung over so bear with me.
I have been thinking about this idea for a while and for all I know something like this already exists or maybe maid is working internally on something or as part of addition to the new community engagement program but here it is anyway.
I was thinking we should create a group specific to marketing only. This group would be for marketing purposes and individuals only. People who either work in some kind of marketing role, can offer marketing type services and will offer their time and energy to do some kind of marketing for the safe projects.
The sole goal of this group is action, communication and results. Not necessarily in that order.
I am not sure what platform would be best or most suitable and you can have a little giggle at me but personally I think facebook is great for this type of thing because you can create a private group, you can have admins and moderators, people can easily communicate and chats or group chats can easily be created. But that’s up for discussion and maybe this forum is also an option.
The way I would foresee the community operating is essentially new projects or current projects. So say I’ve made a short video already that would be a current project and depending on some kind of group consensus we would all share and promote that video with the goal of getting as many eyeballs on it as possible and actionable results to come out of it e.g. safe forum sign ups, maidsafe site click throughs or download of the browser for example.
A new project example might be a brand new project where it is literally just at the light bulb stage and maybe the individual simply wants to run the idea past everyone, should the idea be a good one community members can team up and create their own chats or working groups, or maybe the idea just fizzles out or if the idea is so good and there is plenty of interest and consensus the group all come together to work on it as a while setting mile stones etc with the end goal being the same = results.
Or a new project may simply be someone saying they have started design for a T-shirt or snap chat filter or something like that and they have run into a hurdle and need some help or would just like feedback.
The one thing all projects should have in common is goals to achieve a specific result which grows or adds to the safe project.
This can be hard to gauge understandably because unlike traditional marketing we are not yet selling anything but depending on the project there should still be X goals for Y results.
Again. The entire goal of the group is action, communication and results.
If Maidsafe want to get behind it they can and maybe they can offer bounties or simply just guidance.
In relation to that topic of funding I personally think it can get too overly complicated especially for a community group to begin creating bounty or community funding systems and it opens us up to scammers but not even that maybe it just creates a system similar to the crowd funding ones where all the effort is placed on selling the idea and getting the funds and then the project loses steam and does not deliver on results.
The only thing I personally would have zero issues with is if individuals would like to pay one another for said services.
But let’s see what @maidsafe has to say about this.
Some examples of projects, actions and results might be:
I am going to appear on a friend’s podcast, there is nothing required of the community other than to download and listen to it and if people agree that it is good and benefits the safe project they like it share tweet it blog about it and share it with their friends.
An individual from overseas is creating safe project explainer videos in Japanese and he or she wants feedback. The community provides feedback and agrees the videos are so good we should work to get as many Japanese speaking people to see it but not many are Japanese so the few that exist create their own chat and begin working on the project. They check in to the larger group when needed, for updates or if something else is required.
-a safe chat app has been created and the developer is seeking assistance from the community to get the word out about his app and he is even willing to pay individuals or the group for their services.
-a local event or meet-up is happening and the organisers need also spreading the word out to all of the local universities and highschools to get as many developers to turn up as they can.
The group would also serve to do other things such as:
-share research data e.g. we can create lists and data bases of the largest and most active related communities, blogs, podcasts etc.
-we can identify the most followed and most popular people in related communities.
-we can create general action plans e.g. if a Maidsafe article is published we know what to do e.g. gets shared on xyz pages and sites by person A because he or she has best ranking on those sites.
-we can create inter linking via website’s forums and sites.
The group would also post updates here in the same way that the development team is doing.
The group can also take the batton from app developers or from folks in the refreshed community engagement program.
And finally this new marketing action group takes all that has been discussed in the coordinated marketing post Preparing a coordinated marketing campaign and puts it to use.
Let’s hear from others on this and especially Maidsafe.
So what are your thoughts guys?