To better understand what positioning will work best for the Safe Network as well as what marketing initiatives to prioritize, I would like to hold some focus groups/interviews. I have divided target participants in the Safe Network ecosystem into 4 groups:
- Developers: People who build dApps &/or work on decentralized platforms
- Farmers/Earners: People who mine/stake crypto projects
- dWeb & dApp Users: People who use dWeb browsers, platforms, and dApps
- Investors/Traders: People who invest in/trade crypto
There will be overlap across these four groups (e.g. Developers may also be Farmers, Farmers may also be Investors, etc.) However, each of these 4 groups will have unique priorities. As such the value prop will (likely) be different for each.
I’m looking for help in recruiting people who fit the descriptions for any of the target groups above and who would be willing to talk for 10-15 minutes or provide a written response to some questions. If you know anyone who fits the bill, please have them send me a DM on twitter (@sotros25) or an email (contact me and I’ll share the address with you).