This Marketing Proposal is as much a marketing framework to market the value proposition of the differentiators found in the features and benefits of the Maidsafe Network and is specifically designed to get the target audience to rapidly map the differentiators into their buyer needs by making sure these differnetatiors stick in permanent memory by using easy to remember sticky “labels” linked to a sticky “buy line” which can be easily linked to the target audience’s "feature/benefit"buy list of bullets which are used as a mental index to further help the buyer understand what they are buying and therefore increase the chances of a buy.
This is a proposal FRAMEWORK which is tried and proven through the years working at Cisco, Fore, MontaVista, Cloakware , etc… In short it works and has been the foundation of the Marketing and Sales effort of these Multi Billion/Million companies.
As such I encourage those interested to substitute their own content within the framework and see what they come up with.
GENESIS/BACKGROUND TO PROPOSAL
In reading the following Article which nicely sums up the best virtues of the Safe Network… to give credit where credit is due
I noticed this bit about MAIDSafe… It just jumped right out at me…
“A network that requires no administrators or human intervention of any kind.”
This was Appletalk circa 1984, I do know of what I speak (see below)
What’s in a name?
Well Appletalk became synonymous in 1984+ with “it’s sooo easy, just plug it in and it works…”, which was why Apple at the time owned 10% of the worldwide PC market with a blackbox solution, totally proprietary riding a wave of FatMAC adoption…packaged with early publishing and early photo manipulation programs mainly… (It drove MS-DOS Bill Gates nuts at the time, Windows was nowhere in sight, and Quarterdeck’s Quarterdesk ruled the PC windowed desktop for a short time)
THE HISTORY OF NETWORKING SHITE- Lessons learned
In the meantime I was slugging it out in the trenches back in 1984+ in the big smoke (Toronto or “TO” for short) trying to get IBM PCXTs and PC ATs to network using software shite from Novell, 3Com and later MS… wasting endless hours at night configuring and installing networking drivers and operating systems and looking at consoles while running ping commands trying to figure out why much of it never worked “out of the box”. The best part of that midnight insanity effort was leaving at midnight the networking madness behind, grabbing a bit of sleep and the very next day, jumpting in front of a PC AT to get programming on early CRM/ERP systems in dBase while getting to watch my Clipper compiler speed dbaseIII up 10X… In short networking was a nightmare back then and it still is a nightmare today (despite what Apstra tells you… )
So much for past reflections, fastforward to MaidSafe and the Safe Network…
THE MAIDSAFE VALUE PROP BRANDING OPP
I do think the SAFE Network has the chance to pull off what Appletalk did long ago in 1984, however, IMNHO today MAIDSafe has no “Top of Mind” Label with a sticky “buy” tag line or phrase at the moment which jumps out at you and just sticks, and this is one of the primary reasons IMO, this lack of “Top of Mind” stickiness as it applies to investors, why MaidsafeCoin keeps slipping down the MarketCap ranking table of coinmarketcap.com…
PROPOSAL GOAL Create a sticky label and buy line for MAIDsafe enabling tech
VALUE PROP Marketing Suggestion
Create a Maidsafe sticky brand label for the underlying privacy and safety created by Maidafe’s technology with the goal of:
creating sticky permanent memory Top of Mind Awareness of MaidSAFE’s Core Value proposition in the minds of the collective target audience that is:
- developers and;
- investors alike,
where the sticky branding label is linked to a sticky “buy line” which describes the core differentiation these audiences are buying/want to buy/need and as a “buy line” creates a strong permanent mental link lead/link in the buyer’s mind to the MAIDsafe created technical features underpinning the MAIDSafe differentiation found in the “buy line”.
In short, the GOAL of the proposal aims to “Brand the Value of the Network Stack in MaidSafe” to create more “Top of Mind” permanent memory stickiness with developers, investors and users which in turn, will
**generate more rapid community engagement participation in developers,
setup future rapid adoption in users, and,
re-stimulate a keen interest by investors** wishing to hold MaidSafeCoin as a store of long term value.
MARKETING REVIEW- SOTU for MaidSafe Corporate Label
Maidsafe Core Value Proposition
M-A-I-D Massive Array of Idle/Internet Disks with
S-A-F-E Safe access for Everyone…
This is what the emerging market remembers after the first two marketing steps, awareness, education.
A BRANDING LABEL FOR MAIDSAFE VALUE DIFFERENTIATORS
First MaidSafe is indeed a SAFE Network devoted to protecting the user’s privacy/anonymity and securing their data in a distributed fashion and of course has a reward system targeted at users and developers.
Branding Label for VALUE differentiation- MAIDTalk
A Proposed Value Branding Label for the Technical Goodness of MAIDSafe creating the value Differentiation (define further below)
"MAIDTalk" as proposed as that catchy “hook” label… to first brand the REAL value of the network stack/overlay NOS being built which makes up the clear technical differentiators underpinning the end user value of the SAFE Network which again IMNHO is privacy and safey
nb- Safetalk is taken… and asscciated to a suicide watch service in Canada
Proposed “BUY Line” for the Target Collective User/Developer/Investor Audience
First a few basics…
The “BUY Line” is always found accompanying the “Hook” label
and should be designed as the Value statement the target audience will buy into
- “Private and Safe Network Communications for the people, by the people”
The WHAT for 9linking the Value prop label to the corporate label)
2. " MaidSafe is powered by Maidtalk to uniquely protect the user’s:"
The desired result in permanent memory is to get the prospective user/developer/investor to ponder the above and quickly create the answer to the obvious questions" (natural early objections)
Why MaidSafe? What makes MaidSafe different…?
The first answer is short,
"First, The MaidSAFE Network is **powered** by MAIDtalk" its the technology under the bonnet/hood"
“Tell me more” or “so what” or “and?” can be typical first responses
The second answer is the setup to six differentiated silver bullets, plus one… with three of the them targeted specifically to the audience, the three+1 will be different for each audience segment: users, developers and investors, but three of them shall always be consistent…
The first “Three Consistent” silver bullet lead in response:
My 3 picks:
the GENERAL WHY
1 - " Privacy" => list a short 3 Anonymity Protection Feature Set Bullets
“Ensure the user’s”
2- “Security” = list a short 3 Attacks and Disruption protection Feature Set
bullets matching security-
and make the user’s networking experience uniquely
3 Rewarding = list a short 3 Rewards System Feature Set
bullets matching Rewards Systems
The above is part of the 6 Story Elevator pitch and +1 as you exit the elevator
“By simply sharing excess disk space a a secure anonymous vault”
“OK I get it generally, but how does this apply to me personally or my business?”
The specific WHY
The Second “Three Audience Specific” silver bullet lead in response:
This is the elevator pitch floor 4 to 6 (hold back the last audience specific silver bullet"
My 3 picks by Audience
PROPOSAL SUMMARY: Value Prop Label and Buy Line.
To summarize how “MAIDTalk” is the hook label used to brand all the technical innovation and goodness found in the MaidSAFE network which is made up of all the good work being done by the core development team and 3rd party developers focused on the creation/improvement/testing/deployment/update and scaling of the very private and secure(safe) network protocol/vault machinery/overlay NOS/reward system under the hood (ie how safe does overlay routing, datachains, utp/UDP hole punching etc, overlay connection oriented mesh network signalling, smart vault re-location, servicevault hosting rewards, app dev rewards, etc…, )
The buy line is
"Private and Safe Network Communications for the people, by the people"
Which is exactly what the developer, investor and user can all “buy in to” it’s a vision of how we can communicate safely and privately in the future which is in our own control, as sovereign, ascended human beings wanting to do their own thing their way.
yes this buy line statement attached to the hook label MaidTalk which is of course a deliberate, blatant play on the USA Constitution which is very, very sticky everywhere, in everyone’s mind, worldwide! This type of wording is what creates Top of Mind Awareness, all the time and keeps MAIDSafe at the forefront of investor, user and developer thinking, burned into permanent memory when it comes to seeking Enterprise IT of Web based service solutions which are really private, secure/safe and viable (profitable, rewarding…)
So that is my 2 cents and I am sticking to it…
Have fun plugging your own label and buy line ideas.
Some R2 Background to the above rant/revelation (read only if you have the time, otherwise ignore)
It dawned on me, being an Internet Dinosaur circa the day the IBM PC XT showed up in 1984, when reading the above listed article about MAIDSafe, that at the time in those dark 1984 years, of some networking tech which just worked in the network space was called “Appletalk”.
I was then a diligent Clipper/Dbase II/III programmer/developer by day (sometimes Pascal hacker, C knob (before C++), and yes MASM) and an early network VAR/integrator for Novell IPX/SPX NOS as well as 3Com 3+ NOS which, at the time, the latter supported a suite of networking protocols XNS/Appletalk/TCP/IP/LAT-DEC bridging) with a software install-able NIC driver that was called demand protocol architecture “DPA”. 3Com 3+ was eventually purchased by MS and became their early LAN Manager product while 3Com shipped in parallel 3+Open for a time before exiting the NOS market after their buy of Bridge Comm. (lots of early small “c” cisco people came from Bridge in the early days of DARPA/ARPA as Bridge had created the world’s first router called the IB/3 bridge/router) .
The point is, every time we plugged a 3Com 3+ NOS powered 3server (A fancy PC AT) into an existing Appletalk network full of FatMACs with 512kilobyes of RAM doing desktop publishing, it just worked!.. Appletalk truly was plug and play… and an easy buy for the FT500 and SMB marketplaces as well as the homebuyer.
Again IMNHO STICKY is what the SAFE Network Foundation and community is striving for in a value proposition label and buy line statement linked to the corporate label MAIDsafe, in order to repeat the success of the Appletalk phenomena way back in 1984… but this time maybe it’s a MAIDtalk private plug n play success…with rewards.
Please hit the like button if you agree