It's not 25 million it's 19 million and it will hopefully barely (up or down) affect the price in terms of any used, but should increase the project value significantly 5 million will be very publically spent on direct community engagement.
The project is about to get bigger, better and more valuable to everyone in terms of actual real value, regardless of coins. It's bigger and better than a few coins and it has to be. Cash follows value, not spin. So value it is