That’s quite a lot of (misplaced) faith in human rationality. Projects from Substratum to Ethereum prove your theory very wrong. Substratum raised a lot of money and built a strong following on empty hype. Ethereum positioned itself as the go to smart contracting platform into which people trusted and lost millions due to coding errors (and let’s not forget the infamous ETH/ETC schism).
What we know about humanity is that most people are swayed by stories (I.e. marketing) with which they resonate. Data shows (ironically) that people (sadly) are not really moved or persuaded by data and fact. In fact, if you present someone with data that disproves their position, on average, they’ll just double down on that erroneous position.
Nevertheless, I like data; I like fact; I like expertise. So, for all those who profess to know how to sell a project: what is your technical background and expertise, and where is your data and fact?
I’ll start first: I began my career as a brand strategist for one of the largest ad agencies in the world. I then went on to work as a general manager (with, among other things, sales and marketing responsibilities) at a multi-billion dollar company. From there I joined a premiere management consulting firm where I continued to deliver on marketing and general strategy (e.g. growth, new product, procurement, org design, etc.). I currently manage strategy and innovation (I.e. within marketing) for tech products in a fortune 100 company. From nonprofits to startups to fortune 100 enterprises, I have seen and know what works when it comes to product promotion. It isn’t rocket science nor is it the dark arts. It’s discipline to carry out basic principles in creative ways.
Obviously, as an ethical fact, the answer should never be to market vapor ware, but is that what we think SAFE is? I submit: no. Marketing SAFE is to market the opportunity to engage in building an optimized, more free future. SAFE is just as much a social cause as it is a technical product. SAFE endeavors to build a future we desperately need, and warrants the support to do so.
By the way, those who erroneously spout that the Internet achieved mass adoption for factors other than marketing clearly don’t understand A) history (hint: a lot of money was and still is shelled into marketing consumer use of the Internet) and B) what marketing is (hint: it’s about more than ads and promotions). But, what’s the point in belaboring this point b/c see above…how many actually care about data and fact rather than their feelings, gut instincts, and what’s comfortable?