I think maidsafe recognise that the project needs a bit more buzz. @SarahPentland has indicated that this is an area to improve on, but we as a community should also help where we can (share updates on reddit/LinkedIn/facebook/etc, upvote, etc).
However, all alternatives being proposed are blockchain derived. Many have nothing funtional to demonstrate. Maidsafe have demonstrated and share code openly for an autonomous data network, using close group consensus. This is orders of magnitude more impressive and useful.
The benefits will become obvious in time. I do think it is important for safe net to be positioned as something different though. Getting lumped in with these blockchain projects is diluting the message somewhat, IMO.