I am a non-technical person but have spoken to a few folks about this project -
There is a firm belief that it would be best if Maidsafe kept itself integrated with Bitcoin (perhaps as a offchain on the core bitcoin protocol. Safecoin could still exist as a offchain token with all the benefits that Maidsafe network brings to table in terms of storage, datachains etc.
Creating something to subsitute Bitcoin or as a competing technology will be a tough sell. I also heard that Microsoft is making big strides in DID (identity management) and launching an authenticator. A decentralized version of it not controlled by Microsoft. That said, although I agree with the direction of safenet authenticator, it will be also available, it will be good to have some integration built in with general industry standards so that a user does not need to authenticate twice to use the safenet network. There should also be APIs available for someone to integrate into the safe network (storage and other layers) without being on it explicitly.
Not sure if I am making any sense or not but just trying to make sure that safenet brings its unique useful features to make adoption of the core functionality easy for everyday user.