Great read. Here are some tips from a great company. Many parallels with current MAID development/struggles. In particular the landing page with a subscribe for updates (by email) which I feel is necessary. See the note on the beta waiting list pg 13
Nice, interesting what they went through. I guess once we have a product(MVP) we could start getting our community members to spread the word.
I reckon a dropbox replacement would be a quick win. Pick some simple products and launch them.